We see an increasing number of today’s brands challenged with the issue of creating true brand loyalty on an emotional level.
Cincinnati, OH (PRWEB) November 26, 2014
It is widely believed that the most successful companies gain returns not only from rational consumer decisions, but emotional ones. Achieving true brand loyalty is no small feat, and brands that wish to excel must build exceptional customer experiences that rely on an emotional hook.
On December 4, 2014 at 1:00 p.m. EDT, Loyalty360 will host a webinar titled, “Is Your Loyalty Strategy Stuck in a Cycle of Endless Discounting? Five Compelling Approaches to Brand Loyalty,” presented by Bond Brand Loyalty.
In this webinar, attendees will discover the tools drive incremental positive return for your business through an elevation from discounting to sustainable differentiation. Brand loyalty can be a fickle thing, and some brands may find themselves self-conscious about consumer intentions: Are my customers truly loyal to my brand, or are they merely interested in promotions and price cuts? While discounting can surely build transactional loyalty, the pursuit of emotional loyalty is a different thing altogether. Bond Brand Loyalty will explore five proven solutions that drive brand loyalty, citing examples of successful program design and implementation in the loyalty space.
The featured speakers for this webinar will be Scott Robinson, Senior Director, Loyalty Consulting & Solutions; Sean Claessen, Vice President, Creative & Strategy; and Richard Schenker, Senior Loyalty Consulting Director, Bond Brand Loyalty.
“Successful and sustainably differentiating marketing initiatives must embrace a holistic approach to customer value proposition design and, more specifically, must evolve beyond the current overly heavy use of discounts to influence customer behavior, into new territory that engages the whole person, in authentic, emotionally rich and brand-aligned ways,” Scott Robinson, Bond Brand Loyalty, said. “Monetary customer incentives are effective in achieving desired business results for brands, however achieving loyal behaviors through discounts is short-term thinking. The higher order objective is brand loyalty, and is the ultimate defense against competitive threats.”
“We see an increasing number of today’s brands challenged with the issue of creating true brand loyalty on an emotional level,” Erin Raese, President and COO, Loyalty360, said. “We are excited to feature Bond Brand Loyalty as they share successful strategies for developing differentiated loyalty program strategies.”
Marketers are invited to join Loyalty360 and Bond Brand Loyalty on December 4, 2014 at 1:00 p.m. EDT to learn more about loyalty program success. For more information, please visit: http://loyalty360.org/conferences/event/is-your-loyalty-strategy-stuck-in-a-cycle-of-endless-discounting-five-compe
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. With over 55,000 monthly visitors and 100,000 monthly page views to Loyalty360.org, and 200,000 followers collectively on Twitter, LinkedIn and Facebook, Loyalty360 is a prolific resource for loyalty, customer experience, and brand/customer engagement strategy.
About Bond Brand Loyalty:
Bond Brand Loyalty, a Maritz Company, is a leader in building brand loyalty for the world’s most influential and valuable brands. We make the world more rewarding for customers, richer and more resilient for brands, and extremely profitable for our clients. We build measurable, authentic and long-lasting relationships through a combination of services that include loyalty strategy, customer experience, market research, insights and analytics, live brand experiences and proprietary loyalty technology platforms.