Publicis Healthcare Wins 20 Rx Club Awards

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Global PHCG Agencies Honored at 28th Annual Awards Ceremony

Publicis Healthcare Communications Group (PHCG), the world’s largest health-oriented communications network, today announced the organization has won a total of 20 awards from the 28th Annual Rx Club Awards. Digitas Health LifeBrands was honored with a Silver Award and 11 Awards of Excellence, while four other PHCG agencies received eight Awards of Excellence.

The Annual Rx Club Awards recognizes the creative aspects of pharmaceutical advertising and promotion. The Awards provide a forum for the healthcare advertising and communications community to share ideas and showcase their creative work.

The winning campaigns were:

  • Silver Award, Interactive: Best Animation

Digitas Health LifeBrands, “United We Test: Changing the Fight Against Lung Cancer” for Pfizer Oncology

  • Award of Excellence, Video: Education

Digitas Health LifeBrands, “United we Test: Changing the Fight Against Lung Cancer” for Pfizer Oncology.

  • Award of Excellence, Print: Direct Mail

Digitas Health LifeBrands, “Nurse Composition Book & Poster” for Auvi-Q

  • Award of Excellence, Print: Direct Mail

Digitas Health LifeBrands, ”MS LifeLines Newsletters” for EMD Serono / Pfizer

  • Award of Excellence, Print: Education

Digitas Health LifeBrands, “Strength in Numbers patient education” for EMD Serono/ Pfizer

  • Award of Excellence, Interactive: Best Integrated Campaign

Digitas Health LifeBrands, “Lung Cancer Profiles - United We Test” for Pfizer Oncology

  • Award of Excellence, Interactive: Best Social Media

Digitas Health LifeBrands, “Strength in Numbers social” for EMD Serono / Pfizer

  • Award of Excellence, Integrated Campaigns: Integrated Campaigns

Digitas Health LifeBrands, ”Auvi-Q Integrated” for Auvi-Q

  • Award of Excellence, Integrated Campaigns: Integrated Campaigns

Digitas Health LifeBrands, “Strength in Numbers print campaign” for EMD Serono / Pfizer

  • Award of Excellence, Integrated Campaigns: Integrated Campaigns

Digitas Health LifeBrands, “Strength in Numbers campaign” for EMD Serono / Pfizer

  • Award of Excellence, Integrated Campaigns: Integrated Campaigns – includes RX, OTC or DTC

Digitas Health LifeBrands, “Strength in Numbers campaign” for EMD Serono / Pfizer

  • Award of Excellence, Integrated Campaigns: Integrated Campaigns

Digitas Health LifeBrands, “Own It” for Shire Pharmaceuticals

  • Award of Excellence, Print: Posters/Displays/Special Projects/Trade Shows

Discovery USA, “Bandaid, Sanofi Pasteur Travel Vaccines” for Sanofi Pasteur

  • Award of Excellence, Print: Education

Discovery USA, “Fluzone Quadrivalent Vaccine Sales Aid” for Sanofi Pasteur

  • Award of Excellence, Interactive: Best Web Advertising

Heartbeat Ideas, “Feel So Good” for Sientra

  • Award of Excellence, Interactive: Best Integrated Campaign

Heartbeat Ideas, “Korlym - Cushing’s Connection” for Corcept Therapeutics

  • Award of Excellence, Interactive: Best Integrated Campaign

Heartbeat Ideas, “HORIZANT - End the Bedtime Battle” for XenoPort

  • Award of Excellence, Print: Education

Publicis Life Brands Medicus, “Abbvie - SpA Disease Awareness Ad” for Abbvie

  • Award of Excellence, Interactive: Best Healthcare Professional Website

Publicis Life Brands Medicus, “Nasacort Launch Website” for Chattem - a Sanofi company

  • Award of Excellence, Integrated Campaigns: Integrated Campaigns

Saatchi & Saatchi Health Italy, “HCV Patient Journey” for Abbvie

To view a complete list of Rx Club Awards, please visit: http://www.therxclub.com/rx_current.php?award=w&selcat=

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Suzanne Yergensen
Makovsky
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