PetFirst Pet Insurance Accepts BBB Louisville Area Torch Award

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The Better Business Bureau Recognizes PetFirst with Award for Marketplace Ethics

Katie Grant, CEO of PetFirst, Accepts the BBB Torch Award.

'It not only recognizes our company as a whole, but the actions of each and every individual member on the PetFirst team doing the right thing by our policy holders.'

PetFirst Pet Insurance was awarded the Torch Award for the Small Business Category from the Better Business Bureau on November 4. The Better Business Bureau serving the area of Louisville, Southern Indiana and Western Kentucky recognizes local businesses and non-profit organizations that maintain a solid commitment to conducting their business practices in an ethical manner with Torch Awards.

“We are ecstatic to have received the award,” said Katie Grant, CEO at PetFirst. “It not only recognizes our company as a whole, but the actions of each and every individual member on the PetFirst team doing the right thing by our policy holders.”

When PetFirst started in 2004 with just two employees, there was no telling what the company would grow into. Today, PetFirst is the fastest-growing pet health insurance company in North America, and has helped thousands of families pay for their pets' veterinary care. The company recently celebrated its tenth anniversary, second major expansion, and now recognition for its marketplace ethics.

“Our associates are focused on three key commitments each and every day: offering affordable plans customized to meet pet owner’s needs, reviewing claims thoroughly for maximum reimbursement, and delivering an outstanding customer service and experience,” said Grant. “Our relationships with pet parents are built on trust and a mutual commitment to pets by offering insurance coverage options for all dogs and cats of all ages and breeds.”

These commitments are driven by the employee mission of doing the right thing day in and day out. PetFirst employees care about people and pets, and is honored to be recognized by the Better Business Bureau with a Torch Award.

About PetFirst
PetFirst is the fastest growing pet insurer in North America offering easy-to-understand lifelong coverage for dogs and cats. PetFirst’s comprehensive coverage is unique in the industry providing simplified policies with coverage for hereditary, chronic and breed-specific conditions with no per-diagnosis limits. PetFirst offers pet insurance in all 50 states and the District of Columbia through animal welfare agencies, retailers, employers as well as other partners. PetFirst polices are underwritten by American Alternative Insurance Corporation (Munich Re) which is rated by A.M. Best as A+. Additional services are underwritten by Lloyd’s. For more information about PetFirst pet insurance, visit or call 877-894-7387.

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Domineque Heath
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