Interchange Marketing successfully implements new programs across its networks for 2015

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The Toronto-based internet marketing firm is pleased to announce that research and development undertaken in the first quarter of 2014 has proven worthwhile, as it rolls out new programs for its affiliates and partners.

* based on projections using BudgetFlex technology

We felt this would let the campaign manager react more instinctively to changes in the market and observed ROI.

A case study of several affiliate marketing strategies and platforms performed by Interchange Marketing in early 2014 has resulted in a noteworthy breakthrough with respect to proposed marketing plans and packages to be made available in January of 2015.

Preliminary testing has not exposed any bugs or other hiccups which would delay the expected release date of January 5th, 2015.

“We’re really happy - everything went exactly according to plan and that can be directly attributed to the quality of work performed by our IT department and the think-tank we put together,” said a company representative. “We know our clients are going to love the new structure.”

Among the highlights for the new year’s program line-up is a new interface for controlling the client’s advertising budget which features sliders in lieu of numeric values.

“We felt this would let the campaign manager react more instinctively to changes in the market and observed ROI,” said Interchange’s Director of Account Acquisition. “Clients can visualize the changes they are making to their campaign in real time and it’s a more organic approach.”

Interchange’s new BudgetFlexTM option allows campaign managers to reach their target demographic more efficiently than ever before by implementing a multi-tiered approach with constantly adjustable variables.

“We can’t really go into more detail than that [publicly] about the inner-workings of the software because we know it will take our competition a while to figure it out and that’s good for us”, said the representative. “Suffice it to say: we know that in today’s market every dollar has to be as effective as possible in leading to a sale or it has basically been wasted. Our new programs eliminate that waste in a way that is very encouraging for our clients. It’s a game-changer for sure.”

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