Workforce Report: Demand for Nonclinical and Frontline Healthcare Roles Remains High

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A trend report from the workforce strategy team at nonprofit College for America reviews growing labor market demand for nonclinical and frontline skills in healthcare, driven by the increasing focus on the patient experience.

The report reviews how the shift to team-based patient care and an increased focus on the patient experience demands more complex skills sets of nonclinical and frontline workers.

A year after the launch of the federal healthcare exchange, current demand and future projections remain high for frontline and nonclinical healthcare workers whose jobs have been expanded in number and scope—according to a newly released workforce trend report by the nonprofit College for America at Southern New Hampshire University.

The eight-page report, “Nonclinical & Frontline Healthcare Roles Continue to Rise: Six growing roles and the 55 skills they have in common,” is available for download here:

Baby boomer retirements, new technologies, and the Affordable Care Act (ACA) implementation are redefining the nature of the patient care team. The report reviews how the shift to team-based patient care and an increased focus on the patient experience demands more complex skills sets of nonclinical and frontline workers. It also identifies six of these fast-growing positions—along with their average education levels and salaries—and highlights the two positions that are most influenced by the effects of the ACA.

Through an analysis of labor market data, real-time data, and interviews with healthcare administrators nationwide, the report also identified 55 key detailed work activities that are common across these high-growth roles and often easily transferable between job titles.

This report is the product of the workforce strategy team at College for America, which is dedicated to better connecting higher education, workforce research, and labor market trends. For more workforce strategy reports, visit

About College for America at Southern New Hampshire University

College for America offers affordable, workforce-applicable higher education to working adults by partnering with employers nationwide. Since its 2013 launch, CfA has enrolled more than 1,000 students from more than 70 employers, including the University of Pennsylvania Health System, Grifols Academy of Plasmapheresis, Wellpoint/Anthem Blue Cross Blue Shield, and Goodwill International. In 2013, CfA became the nation’s first competency-based, fully accredited higher education provider to be approved for federal financial aid, independent of the traditional credit hour model, for its associate’s degree programs. In May 2014, the school announced the approval of the first nationally available, accreditor-approved $10,000 bachelor’s degree in the field of communications.

Southern New Hampshire University is an accredited, nonprofit, private university with a focus on student success and a reputation for innovation in higher education. SNHU was named one of the “50 Most Innovative Organizations in the World” by Fast Company magazine in 2012 and is the fastest-growing nonprofit provider of online higher education in the country. The university’s home is a 300-acre main campus in Manchester, NH, and it offers more than 200 undergraduate and graduate online degree programs, five continuing education centers across Northern New England, and the College for America degree program for working adults and employers.


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Linnae Selinga
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