The Neat Company Selects Marketing Agency, PJA, with Sights Set on Small Businesses

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Neat Focuses on Target Customers with Help of PJA, an Agency with Experience in Developing Creative and Successful Marketing Strategies

Neat, the leader in Smart Organization Systems for small businesses and home offices, plans to refocus on their small business customers and has hired PJA to provide the resources necessary for Neat to reach this audience. PJA, a full-service marketing and advertising agency with offices in San Francisco, CA, and Cambridge, MA, has a proven track record of developing unique, integrated campaigns for clients to reach B2B customers.

“We went through an extensive search to find the right agency for our needs and PJA had the right mix of B2B marketing experience and success, strong team, and understanding of our business and target audience,” said Evan Kramer, Neat’s chief marketing officer. “We enable small businesses to simplify workflows and save time so they can “Get To What Matters” and PJA understands how to effectively communicate and execute that message.”

As Neat continues its charge to be an essential tool for small business owners, they recognize the need to appeal to various small business segments ranging from realtors to accountants and lawyers to contractors. PJA’s experience in creating successful strategies marketed toward these very groups gives The Neat Company a practical and exciting opportunity to collaborate with an innovative, industry-leading agency.

Getting to what matters has always been at the forefront of Neat’s mission to keep homes and offices organized, but now The Neat Company is shifting its focus to the small business, while remaining an integral part of their existing customers’ lives. With PJA’s support, The Neat Company will continue to demonstrate the twofold definition of its core message: saving time and using technology to get back to what is important. A reallocation of attention on specific use cases of Neat’s Smart Organization System in the worlds of contracting, accounting, real estate and other relevant small businesses, will exemplify The Neat Company’s commitment to the small business market.

“We’re really excited to be working with Neat,” said Mike O’Toole, PJA’s President. “It starts with Neat’s market potential—their products solve a huge problem for small businesses, who are struggling to find ways to organize their information. We also like the alignment between our organizations. Our compensation is tied to the return on marketing we deliver. We’re incented to find the best mix of accountable media, which will include programmatic digital, DRTV and other strategies to drive the best results.”

The Neat Company’s value to small business owners in diverse industries is robust and as they continue to introduce new integrations with small business applications and tools, such as QuickBooks Online, the business’ need for Neat’s Smart Organization System will only rise. With PJA’s proven experience in all channels of marketing, The Neat Company is confident that together, they will reach the small business owners and entrepreneurs who will benefit from Neat’s Smart Organization System and who need to get to what matters.

About Neat®
Neat® is the leading provider of Smart Organization Systems for the small business and home markets. Neat’s unique combination of cloud, mobile, desktop software and hardware scanning solutions transform important documents into usable digital information. Neat helps users organize, access and share both paper and digital documents simplifying everyday tasks so they have more time to get to what matters. Neat’s solutions consist of Neat’s cloud-based software and mobile application, NeatConnect®, NeatDesk®, NeatReceipts®, NeatVerify®, and Concierge Scanning Service. Learn more at http://www.neat.com.

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Kevin Feeley
Broadpath
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