Land Trust Alliance Joins #GivingTuesday Movement

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Contributions Save the Places People Love, Strengthen Land Conservation

Land Trust Alliance logo

Land Trust Alliance logo

We’re extremely grateful to all who support the Alliance and our member land trusts this Giving Tuesday.

The Land Trust Alliance, a national land conservation organization working to save the places people love by strengthening land conservation across America, announced today it and its 1,200 member land trusts have joined #GivingTuesday, a national movement to encourage spending with a purpose.

Taking place Dec. 2, #GivingTuesday comes on the heels of Black Friday and Cyber Monday to create a better world. It harnesses the power of social media, creating a national moment around giving, inspiring people to take collaborative action that improves their local communities by supporting the causes and charities most important to them.

“Individual gifts are often the most meaningful gifts a nonprofit organization receives,” said Mary Ellen McGillan, the Alliance’s vice president of development. “What we call unrestricted dollars allow nonprofits greater flexibility, keeping us nimble and even more responsive to evolving opportunities. We’re extremely grateful to all who support the Alliance and our member land trusts this Giving Tuesday.”

All gifts to the Alliance made Dec. 2 by new donors are eligible to be matched at 50 percent. Such contributions can be made at Local land trusts can be identified and reached via

Gifts to the Alliance raise the profile of land conservation, especially among national and local policymakers. Contributions also empower the Alliance to develop conservation leaders who are better able to serve their communities. Money given to local land trusts helps fund a variety of work, such as stewarding property, sustaining staff and engaging children with the land.

“Some of the most important and innovative work happening today in land conservation is happening at an intensely local level,” said Rob Aldrich, the Alliance’s director of community conservation. “Contributions to connect people from all walks of life to the land are what we hope this Giving Tuesday encourages.”

About the Land Trust Alliance

Founded in 1982, the Land Trust Alliance is a national land conservation organization that works to save the places people need and love by strengthening land conservation across America. The Alliance represents 1,200 member land trusts supported by more than 100,000 volunteers and 5 million members nationwide. The Alliance is based in Washington, D.C. and operates several regional offices. More information about the Alliance is available at

About #GivingTuesday

#GivingTuesday is a movement to celebrate and provide incentives to give. It will culminate with a global day of giving on Dec. 2, 2014. This effort harnesses the collective power of a unique blend of partners – charities, families, businesses and individuals – to transform how people think about, talk about and participate in the giving season. To learn more about #GivingTuesday participants and activities, or to join the celebration of giving, please visit

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Joshua Lynsen