ATV, Golf Cart and Snowmobile Manufacturing in Canada Industry Market Research Report Now Available from IBISWorld

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Due to volatile steel prices and hesitant consumer spending on recreational activities, the industry is expected to offer lower-priced products, democratizing, to a certain extent, the leisurely activities. For this reason, industry research firm IBISWorld has added a report on the ATV, Golf Cart and Snowmobile Manufacturing industry to its growing industry report collection.

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The industry faces ample competition at home and abroad

Happy days have returned for the ATV, Golf Cart and Snowmobile Manufacturing industry. Rebounding from a low in 2009, the industry is expected to experience a revenue increase in the five years to 2014. Offering largely expensive, discretionary recreational products, demand for industry products is highly volatile. According to IBISWorld Industry Analyst Sarah Kahn, "consumers with low disposable incomes have a wealth of alternative lower-priced recreational and leisurely activities to replace those that necessitate snowmobiles and all-terrain vehicles (ATVs). Additionally, the industry is also subject to changes in downstream US markets. As the US and Canadian downstream markets recovered, and consumers and businesses completed their postponed purchases, industry revenue rebounded. In 2014, however, revenue is expected to increase at a slower rate."

The industry offers a diverse range of seasonal and year-round products, including ATVs, golf carts, snowmobiles and personal watercrafts (PWCs). Competing on the basis of performance, innovation, technology, styling, brand loyalty and price, the industry faces ample competition at home and abroad. Manufacturers are thus quick to respond to changing consumer preferences. For example, over the past five years, demand from ATVs has fallen and shifted to side-by-side vehicle (SSV). Meanwhile, golf carts, once almost exclusively used on golf courses, are increasingly used on campgrounds, RV parks and gated communities. The industry is expected to continue offering new products to an increasingly diverse consumer market.

Over the five years to 2019, the industry is expected to continue growing, albeit at a slower average annual rate. Manufacturers are expected to provide diverse models that target different markets.

"Due to volatile steel prices and hesitant consumer spending on recreational activities, the industry is expected to offer lower-priced products, democratizing, to a certain extent, the leisurely activities," says Kahn. This may also target consumers that are not enthusiasts of the sport. Nonetheless, manufacturers are expected to continue developing more- powerful engines and higher-quality, higher-priced products as well, adding accessories to their transportation products so consumers can personalize and customize them to their taste.

For more information, visit IBISWorld’s ATV, Golf Cart and Snowmobile Manufacturing in Canada industry report page.

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IBISWorld industry Report Key Topics

The ATV, Golf Cart and Snowmobile Manufacturing industry consists of businesses that manufacture all-terrain vehicles (ATVs), snowmobiles, golf carts, personal watercraft or other transport equipment. It also includes businesses that manufacture equipment and parts for the transport equipment listed here.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US and Canadian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.

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Gavin Smith
IBISWorld Inc.
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