Search Marketing Group Launches New Responsive Website Design For Partner CWI Medical to Increase User Engagement

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CWI Medical’s new responsive website was built to provide quick load times and an optimal viewing experience for users across all devices.

CWI Medical Logo

CWI Medical offering repeat delivery service

Search Marketing Group (SMG), a leading performance-based digital marketing agency, recently launched a new responsive website for CWI Medical (

As the number one rated source for care and wellness products, CWI Medical is dedicated to helping people of all ages build a healthier future. To better achieve this goal, CWI wished to provide users with a more interactive and engaging experience when they visited their website using a mobile or tablet device. Having partnered with CWI Medical since 2011, SMG recognized that the best way to accomplish this objective was to launch a new responsive website design.

SMG immediately set out to launch a responsive site that featured the following features:

Modern Design: The design was revamped to provide a fresher look and feel that matches user intent.

Responsive Web Functionality: The site was crafted to provide quick load times and an optimal viewing experience across every device, including mobile and tablet.

Express Checkout Process: The upgraded checkout process has allowed users to complete purchases in a more streamlined manner.

“With over 20 years of experience in the medical supplies industry, we make it our business to always look for ways to improve our customers’ shopping experience. We felt the best way to enhance the previous online user experience was by launching a responsive website. I am very happy with the end result, as the brand new responsive design not only expertly portrays all the pages currently on our site, but also makes learning about all our different medical products a much more intuitive process”, says Alicia Lam, President of CWI Medical.

The new responsive functionality have been instrumental in the uptick in CWI Medical’s core performance metrics, such as time on page, bounce rate and conversion rate.

In addition to the enhanced website functionality, CWI Medical is also re-branding themselves in an effort to position their website as an educational platform educational platform. Their new tagline, “Shop with Medical Experts™ is not just a phrase we use; it’s who we are, and what we offer”, was created to inform users about the hands-on and educational service customers can now expect to receive when they visit the website.

In line with this new campaign, each of CWI Medical’s customer service representatives have been trained to match a user’s product needs to their health condition and situation. CWI has also taken steps to expand their customer education efforts across the site by increasing the number of educational resources and creating more information-rich landing pages that clearly define the benefits of a specific product.

CWI Medical will continue to leverage this new site and enriched educational re-branding to increase engagement with their customers in the future.

About Search Marketing Group

Search Marketing Group (SMG) a leading digital agency headquartered in Englewood Cliffs, NJ dedicated to helping businesses of any size develop a cutting-edge web presence of the highest quality, integrity and performance. SMG leverages their innovative marketing and technology services to manage profitable marketing campaigns, build reputable brands, and ensure that clients actively reach their consumers online with Fortune®100 quality web strategies. Founded in 2009, SMG’s portfolio of work includes successful campaigns for the automotive, home insurance, health, music, and restaurant industries, along with many other industries and brands. For more information, visit

About CWI Medical

CWI Medical, LLC is a national home health care products supplier specializing in health and wellness products. They offer home and repeat delivery, a customer rewards program and a complete line of nutritional supplements and enteral formulas. Their product line also includes durable medical equipment such as walkers, wheelchairs, bathroom safety items, aids for daily living and medical professional items for facilities and offices. For more information, visit

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David Berger
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