A lot of times, when you first concept something, you have to throw it out there, in its rawest form, simply because you just don't know what it's capable of becoming...
Columbus, Ohio (PRWEB) November 26, 2014
The Sceney app, which organizes cities by their social-Scenes & then tells users what “The Move” is within that Scene, had previously been available to the public as a minimum viable product (MVP) in order to test the concept. The Creator of Sceney Network is Corey Schottenstein who said his goal was to let the users build the product for the concept he originated. Schottenstein says, “A lot of times, when you first concept something, you have to throw it out there, in its rawest form, simply because you just don’t know what it's capable of becoming or what the best application for the concept is.”
By taking this route, Schottenstein learned that the most optimal application of the Sceney platform is for real-time, social promotion, opposed to his initial thought, which was to focus on the connecting aspects of an app that is one of the most heavily Facebook-integrated apps on the market.
Schottenstein explains, “Social Networking in general has become nothing but a medium to promote, whether the person is self-promoting, promoting their business, or promoting an event. The problem with this is, people are doing this on social networks such as Facebook & Instagram, whose platforms’ core purposes were not built to accommodate social-promotion & discovery, but rather built to highlight their connecting & sharing functionalities. As a stand-alone social promotion app, Sceney will nicely compliment Facebook & Instagram, instead of competing with them ”
Schottenstein has hired Spencer Kohan to lead the efforts in mobile development. Prior to joining the Sceney team, Kohan worked as the Director of Mobile Development for Duet Health, before they were acquired by Myelin Health in 2013. The main thing users will notice in the new version is a highly sophisticated Geo-Fencing experience that Kohan has implemented. “By incorporating Geo-Fencing, the app now automatically knows what social-Scene the user is in & can organize the Moves accordingly,” said Kohan.
Schottenstein is self-funding the app and has shown little interest or need in raising capital at this time. “Although I have received a lot of interest, right now I’m focused on making the product as appealing as it can be, opposed to branding, marketing, or monetization.” Schottenstein said.
While this is just part one of a 3-part grand launch, the social network currently holds proprietary aspects in its registered trademark for the use of “The Move” in social networking as well as a patent-pending on the concept of incorporating “Scenes” into a social-networking environment, both of which Schottenstein considers to be extremely valuable.