Wiser and Elite SEM Team Up for Upcoming Webinar to Help Online Retailers Decode Google Shopping Campaigns

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Retailers can tune in to learn about the top strategies for Google Shopping campaigns just in time for the holidays

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Google Shopping and Google AdWords are crucial to the success of online retailers around the world.

On December 11, 2014, price intelligence leader Wiser will co-host a webinar to help retailers gain a better understanding of Google Shopping Campaigns. The webinar, titled “Top Strategies to Optimize Google Shopping Campaigns,” will be led by Wiser’s Head of Pricing and Analytics, Luke Lin and Elite SEM’s Director of Marketing, Marc Weisinger. The webinar will take place on December 11, 2014 from 9:00AM-10:00AM PST.

“Google Shopping has become a staple in the world of eCommerce” said Luke Lin. “Wiser wants to highlight the importance of analytics to optimize Google Shopping strategies for retailers of all kinds. From pricing to product assortment, there are plenty of ways retailers can use analytics to get ahead of the competition using Google Shopping.”

This webinar will provide online retailers with strategies to optimize feeds to improve their Google Shopping performance, as well as teach how feed campaigns may expand beyond Google Shopping in the near future. It will also highlight the importance of products, their prices, and how competitive insights can be used to optimize both pricing and assortment.

Google Shopping and Google AdWords are crucial to the success of online retailers around the world. By understanding the strategies behind these campaigns, retailers can level out the competitive landscape and not only increase their sales, but increase visibility.

To learn more about the webinar and sign up for free, click here.

About Wiser
Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and most importantly, profitable.

Wiser’s flagship product is WisePricer, a full-featured dynamic pricing and merchandising engine that monitors, analyzes and reprices retail products in real-time. WisePricer enables retailers to boost profit margins and revenue, price with confidence, and improve merchandising through powering the development of a sound pricing strategy.

Wiser also offers a MAP monitoring solution, WiseMapper, for brands and manufacturers to monitor and protect their pricing across the thousands of retailers selling their products.

For more information on Wiser and WisePricer, please visit wiser.com/wisepricer.

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Min-Jee Hwang
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Wiser (formerly WisePricer)

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