Ben and Jerry, Barbara Corcoran Teach Entrepreneurs to Churn a Profit with Mediaplanet’s “Small Business in America” Campaign

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Mediaplanet today announces distribution of its second cross-platform edition of “Small Business in America,” which aims to educate readers on the value of shopping small.

According the U.S. Small Business Administration, small businesses make up over half of new private sector jobs. While the Obama Administration has made a major effort to inspire and accelerate high-growth entrepreneurship throughout the U.S. over the last two years, there is still work to be done and more we can do to foster the entrepreneurial growth that lays the foundation for our economy.

Flavor kings Ben Cohen and Jerry Greenfield grace the cover of the print publication. Through an exclusive interview on in the interior, the duo reflects on their small business roots, which led them to become the iconic entrepreneurs that they are today. “You can run a profitable business based on your social values and you can integrate those values into how you do your work,” Greeinfield states. “You can set up a business to make money or you could set up a business to make money and support the community at the same time.”

Star of the reality series ‘Shark Tank,’ Barbara Corcoran shares what it takes to be a thriving entrepreneur on Main Street. She shares, “Technology is today's level playing field. You can compete with the big guy in social media and win based solely on creativity." The Small Business Administration also lends their voice to the importance of shopping and buying local on Small Business Saturday, November 29th2014.

The print component of “Small Business” is distributed within the weekend edition of USA Today in New York, Boston, San Francisco, Denver, Houston, Chicago, Seattle, Atlanta, with a circulation of approximately 450,000 copies and an estimated readership of 1.3 million. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

This campaign was made possible with the support of Autodesk, Ben and Jerry, Canon, CEO Space, Citrix, Barbara Corcoran, Jack Dorsey, Herman Miller, Intuit, Kabbage, Kauffman Foundation, Maria Contreras-Sweet, Microsoft, National Small Business Association, National Women’s Business Council, OnDeck, SCORE, ShopKeep, Square, The US Small Business Administration, Yellow Pages, Yelp

About Mediaplanet

Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

Press Contact:
Lauren Spera
lauren(dot)spera(at)mediaplanet(dot)com
646-755-7967

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