TOWN Residential Launches My TOWN

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My TOWN, a first-of-its-kind lifestyle magazine produced under the creative direction of David Lipman will provide an insider’s view of New York City

TOWN Residential, New York’s leading luxury real estate services firm, announces the launch of My TOWN, a first-of-its-kind lifestyle magazine premiering Spring 2015 will provide an insider’s view of New York City.

My TOWN will celebrate and provide readers with inside access into all aspects of New York City through comprehensive editorial coverage and visually stunning images by renowned photographers. Among the pages will be behind the velvet rope reporting from the city’s hottest cultural and philanthropic events; trendsetters and tastemakers; in-depth profiles of the neighborhoods that define our town; and VIP tours of elite real estate.

My TOWN is produced under the creative direction of David Lipman. Dubbed a creative guru by The New York Times, Lipman brings unrivaled experience to TOWN Residential and T Creative, an innovative creative agency that focuses on luxury real estate and real estate development clients worldwide. Most recently, he was the creative force behind One57, Manhattan’s groundbreaking luxury condominium project. Lipman also spearheaded the branding campaign for the ultra-luxury One Madison Park and is responsible for the iconic campaigns for The Plaza Hotel; Santa Barbara’s Bacara Resort and Spa; and The Cromwell, the only stand-alone luxury casino in Las Vegas. Throughout his career, Lipman has been instrumental in guiding and shaping branding for world-renowned companies including Burberry, David Yurman, Ermenegildo Zegna, 7 For All Mankind, and many more. Lipman also offers vast editorial experience working with multiple domestic and international magazines.

“My TOWN will represent ‘our City’ and will provide access to everything you always wanted to know, or didn’t know. Smart journalism and amazing imagery of everything will capture the soul of New York,” said Lipman.

Celebrity photographer Sebastian Faena will shoot the premiere cover and will serve as a contributing photographer. Faena is a highly acclaimed fashion photographer who recently photographed Carine Roitfeld’s project that spanned all 30 editions of Harper’s Bazaar. The immediately iconic photos of 19 women include Lady Gaga, Penélope Cruz, Linda Evangelista, Cindy Crawford, Claudia Schiffer, Stephanie Seymour, Iman, Stacy Martin and Lauren Hutton.

T Creative is currently in discussions with leading editors to take the helm. My TOWN will also feature contributing celebrity columnists; as well as coverage of New York City’s electric social scene, fashion, design and architecture.

“I have seen an opportunity for a New York City-centric lifestyle publication. My TOWN is another example of how TOWN Residential will continue to lead the industry with out of the box thinking and best-in-class execution,” said Andrew Heiberger, CEO and Co-Chairman of TOWN Residential. “TOWN is synonymous with Manhattan and My TOWN is the ultimate expression and celebration.”

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About TOWN Residential: TOWN is a top-ranked, fully integrated Manhattan real estate services firm created through the partnership of CEO and Co-Chairman Andrew Heiberger and Co-Chairman Joseph Sitt, specializing in luxury residential sales and leasing and the marketing, sales and leasing of new developments. An integral part of the New York real estate landscape, TOWN has a team that exceeds 640 licensed professionals and staff in the newly opened corporate headquarters at 25 West 39th Street and ten neighborhood offices: TOWN Greenwich Village, at 530 LaGuardia Place; TOWN SoHo, an 1886 landmarked corner storefront at 337 West Broadway; TOWN 79th Street, a corner storefront at 239 East 79th Street on the Upper East Side; TOWN West Village, a trophy office at 446 West 14thStreet; TOWN Astor Place, a block-storefront space overlooking historic Astor Place in the Gwathmey Siegel-designed Sculpture for Living at 26 Astor Place; TOWN Fifth Avenue, located in the prestigious Crown Building at 730 Fifth Avenue at 57thStreet; TOWN Flatiron, located at 110 Fifth Avenue and 16th Street; TOWN Greenwich Street, nestled in the heart of the Financial District at 88 Greenwich Street; and TOWN Gramercy Park at historic 33 Irving Place. For more information about these offices and TOWN Residential, visit http://www.townrealestate.com.

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