Gabriel & Co. Debuts Signature Hoops and Demure Bracelet Collections

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25 Year Old Fine Jewelry Brand Blends Fashion and Technology in Innovative New Collections

Gabriel & Co. Signature Hoops

Design house, Gabriel & Co., is unveiling two innovative fine jewelry collections, boasting unique technology that adds comfort, durability and security without compromising fashion forward design. Created and patented by CEO, Jack Gabriel, the new “Signature Hoop” earrings and “Demure” collection of diamond bracelets were designed for active women who like to live in their jewelry. Jack, who has a background in engineering, came up with the idea after meeting with clients who had inevitably lost a single earring or bracelet. Gabriel & Co. added the new technology to their most sought after collections, merging style with inventive technology, all but eliminating the fear of ever losing another piece of jewelry.

The first of its kind, the Signature Hoop earrings feature Gabriel & Co.’s exclusive patented screwback design. Jack Gabriel’s inspiration came from women who placed special orders for a single replacement earring, often lost during a beach outing or collateral damage from a busy lifestyle. Gabriel found a creative solution by implementing screwback technology similar to that of the company’s diamond stud collection, into its signature hoop design. After comprehensive testing, the screw back enclosure proved to be both comfortable and secure, with Gabriel eventually incorporating the technology into its prolific collection of hoop styles. Easy to use and wear to virtually any occasion, the Signature Hoops collection is handmade with sterling silver or 14 and 18K gold, with diamonds and precious gemstones, and is available in an wide range of sizes, hues and styles.

The Demure Collection of flexible diamond bracelets is a hybrid of Gabriel & Co.’s classic tennis bracelet and stackable bangle. Sleek and contemporary, these slender bangles are designed to be stacked, mixed and matched to create a bold statement or conversely, a soft, delicate mosaic of sparkling gemstones. The Demure Collection is handmade with14K yellow, rose or white gold, diamonds, rubies or sapphires. Each piece is designed to flexibly bend without the fear of snapping or losing gemstones, which are securely set within the fine metal bangle. As an extra precaution, the connecting chain ensures that the bangle will never fall off in the unlikely event that it slips on the wrist while changing from a casual or work day activity to a fabulous evening soiree. Feminine yet durable, the Demure bracelets were designed to compliment strong women who prefer a customized look and feel, and can be layered with other bracelets and bangles or simply stacked with additional Demure bracelets.

“Gabriel & Co. has always been at the forefront of technology,” states CEO, Jack Gabriel. “From our new website and smartphone apps, to our new jewelry collections, we are proud to create ways for women to look and feel good in fine jewelry, solidifying the notion that precious pieces can and should be worn daily and not tucked away for special occasions.”

About Gabriel & Co.:
Gabriel & Co. is proud to celebrate 25 years in making hand crafted fine jewelry with timeless designs and unparalleled quality. Founded in 1989 in Manhattan by brothers Jack and Dominick Gabriel, the aptly named Gabriel & Co. has grown into a world-renowned brand amongst consumers and within the fine jewelry industry. Most recently, the brand was voted the most preferred and the most profitable brand by both JCK Magazine’s Retailer Survey and INSTORE magazine’s annual Big Survey. For more information, visit


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Mark Davidovich
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