SuperBreak Report a +66% increase in Online Gift Voucher Sales

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Short Break Specialist, SuperBreak Report a +66% Rise in Online Gift Vouchers Sales in Run-Up to Christmas

Short break tour operator, SuperBreak has reported a +66% week-on-week increase for gift vouchers bought online as the festive period draws closer. Available in denominations of £5, £10, £25, £50 and £100, online search traffic to the firm’s gift voucher page has increased by +38% over the last 4 weeks compared to the same period last year.

Redeemable as part or full payment across SuperBreak’s wide and varied product range, from hotel stays, dinner inclusive deals, London theatre breaks, flight inclusive packages and much more, gift vouchers are proving to be a popular choice with customers in the lead up to Christmas and New Year. With the short break specialist’s wide ranging portfolio, customers can use vouchers to build out their break with great value optional extras, including sightseeing tours, event tickets and entry to a variety of popular UK and European attractions.

This year, the most popular added value breaks booked with gift vouchers are theatre and rail breaks, with London’s popular President Hotel and Tavistock Hotel taking the top spot as the preferred choice of accommodation. SuperBreak has also seen customer’s favouring London and Yorkshire for their short break destination, as well as a number of cities in central England.

Over the last month alone, the tour operator has seen a +84% increase in the number of gift voucher bookings with an expectation for this to rise even further throughout the month of December and in the run-up to Christmas.

Khalid Amin, Head of E-Commerce commented:
‘With the Christmas countdown now well underway, voucher sales are increasing with each passing week. The flexibility of our vouchers to use with any SuperBreak product from London theatre breaks to Eurostar packages makes them an ever popular Christmas gift.’

About SuperBreak:
With more than five million people visiting SuperBreak.com each year, millions of couples, single travellers, families and friends rely on SuperBreak to book their short break. With 5000 plus hotel partners in both UK and overseas destinations, and great availability and rates for theatre breaks, attraction tickets, events at the O2 arena and flight inclusive breaks, SuperBreak can offer an outstanding depth and breadth of UK and overseas short breaks.

With 30 years of travel experience, SuperBreak has a reputation for providing excellent quality and customer service. Both ATOL and ABTA bonded for peace of mind, SuperBreak is a reliable brand trusted by travel agents and customers.

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Khalid Amin
Superbreak
+44 1904436043 Ext: 44
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