Ghirardelli Square Celebrates 50th Annual Tree Lighting Ceremony

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Home to the largest Christmas tree in the Wharf, locals and holiday revelers are invited to experience a winter wonderland in an iconic San Francisco location.

I want to thank the loyal community and Square vendors who continue our tradition each year, honoring the landmark and its storied history

Ghirardelli Square, a Bay Area landmark established in 1964, celebrates the 50th Anniversary of its annual Tree Lighting Ceremony on Black Friday, November 28th, from 4-9 pm; the actual lighting of the 60 ft. tree occurs at 5:30 pm.

To commemorate 50 years of tradition, NBC meteorologist Christina Loren will emcee a festive Ghirardelli Square event that includes snowfall, Santa, Yuletide Carolers, and live music by Kevin Toqe & Band and later, Delphi. Wattle Creek will be serving mulled wines, The Pub will be serving Irish coffees and La Cocina will be opening up a temporary holiday market in the Fountain Plaza area of the Square featuring local vendors including: Rickshaw Bags, William Sonoma, Clairesquares, Kika's Treats, NeoCoca truffles, Estellita's Snack Chips and more. La Cocina on-site food vendors include D'Maize, Sweets Collection, Minnie Bell’s Soul Movement, Don Bugito and Rasoi Kitchen.

“We look forward to celebrating our milestone 50th Tree Lighting Ceremony today,” said Michael Phillips, president of Jamestown. “I want to thank the loyal community and Square vendors who continue our tradition each year, honoring the landmark and its storied history.”

Please visit on Facebook at and online at to stay updated on all the holiday events and sales with our local vendors.

About Ghirardelli Square:
Domingo Ghirardelli purchased the entire city block in 1893 to headquarter the Ghirardelli Chocolate Company. The 15-foot-high illuminated Ghirardelli mega-sign was added in 1923. In the early 60s the company was bought by the Golden Macaroni Company which moved the headquarters to San Leandro and put the Square up for sale. In order to prevent the land from becoming apartments, the Roth family bought the Square and converted the historic brick spaces to an integrated retail and restaurant complex in what would be the first successful, major adaptive re-use project in the U.S. It opened in 1964. In 1982, the Square was added to the National Historic Register. For more information visit

About Jamestown:
Jamestown was established in 1983 as an investment and management company focused on income-producing real estate in the United States. Over the last 31 years, Jamestown has expanded into a national, vertically integrated real estate operator with approximately $7.7 billion of assets under management. Jamestown’s capabilities include: acquisitions, capital markets, property management, asset management, retail leasing, design, sustainability and risk management. Jamestown employs more than 230 professionals in the United States, with headquarters in Atlanta, GA, and New York, NY and additional offices in Washington, DC, Boston, MA and San Francisco, CA. For more information, visit

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Katie Wagner
Remark Media Relations
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