Bulzi brings a new strategic delivery of Digital placed-based OOH campaign planning to the DOmedia platform.
Los Angeles, CA (PRWEB) December 02, 2014
“We are very pleased to have DOmedia participate in the commercial launch of our audience-addressable DOOH network,” said Brent McKay, Founder and CEO of Bulzi. “Like Bulzi, DOmedia has been a pioneer in the Digital OOH segment, delivering best-in-class automation tools that have allowed DOOH buyers to achieve the best ROI possible for their media buys. Meanwhile, Bulzi has focused on enabling advanced audience-based ad targeting and activation in DOOH based on our patented LOCALiz real-time audience measurement technology. Now DOOH campaigns can be targeted like Addressable TV and directly measured like Online.”
"Bulzi brings a new strategic delivery of Digital placed-based OOH campaign planning to the DOmedia platform, one with highly granular targeting of consumers across hundreds of targeting attributes,” said Alex Baker, Director of Business Development at DOmedia. “Our agency and advertiser clients now have the ability to Search, Map, RFP, Buy, and Serve audience-based campaigns across digital placed-based venues nationwide.”
Bulzi’s network of 400,000 media assets generates over 100 million monthly unique visitors in every major U.S. DMA. The network includes digital signs, TVs, web, and mobile screens in Out of Home environments. Ad campaigns can be targeted and served across all of these using any combination of 950 consumer attributes made available by Bulzi’s LOCALīz technology.
About Bulzi Media
Bulzi is a Digital Out of Home technology and services company focused on delivering best-in-class digital advertising technology including multi-screen programmatic, audience-addressable advertising, retargeting, and retail conversion reporting. The company’s revolutionary audience measurement platform, LOCALīz, provides anonymized real-time measurement of micro-audiences in public-space environments. For more information, visit the company’s website at http://www.bulzi.com.
DOmedia is the largest out-of-home advertising marketplace with integrated planning and buying applications whose purpose is to make the media buying process faster, smarter and better for both buyers and sellers. Through the online marketplace, media providers create company and media profiles for their properties. In turn, advertisers and agencies can search our comprehensive database to find new ideas and plan and build effective out-of-home campaigns. For more information, visit http://www.domedia.com.
Bulzi and LOCALiz are registered trademarks of Bulzi Media Inc. All other company and product names may be trademarks of the respective companies with which they are associated. LOCALiz is covered by US Patents #8,781,897 and #8,543,456.