Crafter Cloud Powers New Website and Mobile Apps for Best Movies By Farr

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The Crafter Cloud SaaS-based enterprise Web CMS solution provides modern platform to power, providing viewers “the quickest way to a great movie”.

Crafter Software (, the award-winning provider of innovative Web content management software that drives high performance, personalized digital experiences, announced today that its SaaS-based Web content management system, Crafter Cloud, is powering the new site and mobile app, an online movie concierge service that provides curated recommendations to viewers.

While the movie industry and entertainment subscription sites provide an overwhelming array of choices and encourage viewers to see what’s new or what an algorithm decides is a good fit, Best Movies by Farr focuses solely on recommending what’s great: intelligent, story-driven films which movie fans may have missed or forgotten about.

Originally launched six months ago, Best Movies by Farr now offers a personalized watch list, movie of the week club, downloadable movie guides, and a comprehensive, thoroughly researched and curated movie database of 2,600+ titles, all of which are easily searchable by decade, genre, mood, actor, director, and more.

Going the next step, Best Movies by Farr now takes viewers directly to the movie with either an on-site movie player or through pre-determined channels with the top movie subscription / pay-as-you-go sites such as Netflix, Amazon, Vudu, and iTunes.

Best Movies by Farr selected Crafter Cloud – a fully-managed, SaaS enterprise Web content management system – to power its new site, and partnered with Rivet Logic ( to deliver the implementation services. Leveraging Crafter Cloud’s innovative content management features has enabled Best Movies by Farr to become a next generation multi-media platform.

“Crafter Cloud is the only SaaS-based Web CMS that supports the type of personalization, ease of integration and high performance necessary for delivering next generation digital experiences,” says Russ Danner, Vice President of Products of Crafter Software. “We’re delighted with the opportunity to power such a beautiful site and mobile app that so effectively connect viewers with great movies.”

“With our dynamic home page, watch lists, deep links to streamable movies, on-site streaming from Yekra, Hulu, and Google Play, a screaming fast technology platform, a new iPhone/iPad app, and a YouTube channel, Best Movies by Farr’s goal is to deliver quality movies quickly on all screens,” says Charlie Wetmore, CEO of Best Movies by Farr.

To learn more about Crafter Cloud, visit

For more information about Best Movies by Farr, visit

About Crafter Software

Crafter Software enables the creation of rich and engaging websites, mobile applications, and multi-channel digital experiences. Crafter Software’s solutions are based on the award-winning Crafter CMS open source project, which was built from the ground up as a modern platform for creating more relevant web experiences through targeted delivery of personalized content. Serving as the lynchpin between enterprise systems and end users, Crafter’s solutions enable marketing, sales and support teams to author and manage content while harvesting analytics and data-driven insights to deliver engaging experiences across all digital channels - the Web, mobile, social, and more. Visit us at:

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