J. Lee's Gourmet BBQ Sauce Launched in its First Walmart Neighborhood Market

Share Article

J. Lee's Gourmet BBQ Sauce has put up record sales numbers in the South Mississippi Walmart Supercenters; and has now been launched in its first Walmart Neighborhood Market.

Ashante Vereen (Sales & Marketing Director) and James Lee (Product Founder)

We are pleased and excited about the growth and development of our partnership with Walmart Stores, Inc.

J. Lee's Gourmet BBQ Sauce was added to the shelves at ten Southern Mississippi Walmart Supercenters in late August. The original locations were D'Iberville, Gulfport, Hattiesburg, Lucedale, Ocean Springs, Pascagoula, Pass Christian, Picayune, Waveland, and Wiggins, MS. The Sauce Team (TST) made their presence felt right away, selling a record-breaking 300 bottles of J. Lee's at the first product demonstration, held at the Gulfport Walmart Supercenter. In less than three months, the product has been expanded to the Biloxi, Laurel, and Jackson (Hwy 49), MS Walmart Supercenters. Most recently, J. Lee's Gourmet BBQ Sauce was released to the Walmart Neighborhood Market in Biloxi, MS.

Biloxi's Walmart Neighborhood Market had its grand opening on November 10, 2014; and J. Lee's Gourmet BBQ Sauce and TST were a main attraction to the people of Biloxi, the city where J. Lee's originated. Patrons were shocked to see the founder of the product in attendance, and lined up for samples of the sauce and to take advantage of the opportunity to receive an autographed bottle. "How often do you get to meet the creator of a product you buy in the store?" one customer shouted. The Sauce Team is well known for their in-store product demonstrations, and have committed to demo each store that carries J. Lee's.

"We are pleased and excited about the growth and development of our partnership with Walmart Stores Inc.", stated Ashante Vereen, Sales and Marketing Director of J. Lee's Gourmet BBQ Sauce. Mr. Vereen went on to express the importance of establishing strong local support as a foundation for nationwide success. Biloxi's Walmart Neighborhood Market is the first to carry J. Lee's, but at the rate this company is growing, expect to see the product in Neighborhoods across the U.S. soon. For more information on the sauce, or to order bottles, visit the company's website: http://www.jleessauce.com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Ashante Vereen

Ashante Vereen
J. Lee's Gourmet BBQ Sauce
since: 06/2013
Like >
Visit website