WPO Inc. readies for early customers and seed capital raise with new CFO

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Company's Presenza B2B online marketing performance measurement platform is available for early customers

WPO Inc, developer of Presenza, b2b online competitive and marketing performance measurement software, today announced the addition of Bryon Bequette to its leadership team as its Chief Financial Officer.

“This is a very promising company in the very hot marketing software space,” said Bequette. “Content marketing-based tools are the fastest-growing segment and are expected to be a $4 billion market. Most interesting to me is that Presenza’s reports are the kinds of reports CFOs like me want to see from marketing.”

Most recently, Bequette served as CFO of OptiMine Software, a SaaS online bid optimization tool company. While there, he helped raise more than $10M from both private and institutional investors. Prior to OptiMine, he served as interim controller for RocketCHiPS, a privately held semiconductor company, where he helped raise nearly $15M in private equity financing before Xilinx purchased the company in 1999 for $300M. Bequette was also CFO for software company MadMax Optics, which raised $11M in private funding, and for semiconductor chip developer MathStar from its inception through IPO. While there, the company raised over $80M in equity. Bequette has also served as in-house counsel.

“Bryon is a huge asset for us,” said Kirsten Chapman, WPO’s Chief Executive Officer. “As we embark on our next stage of growth and financing, his vast experience in operations, finance and investor relations for technology companies are key to our success.”

WPO Inc was co-founded in 2012 by Kirsten Chapman and Tom Pick, two veteran online technology marketers. While working together for more than eight years, they co-developed and promoted web presence optimization (WPO) as an online strategy for increasing the ROI for content investments and for aligning online channels. Presenza is an outgrowth of this work.

More on Presenza
Presenza represents an entirely new way to track, measure, view and forecast online multichannel marketing results in a strategic fashion. The software was developed as a result of a view that “the Web is a market, not just a channel.™” As such, measuring the success (or failure) of b2b online marketing performance requires tracking and measuring paid, owned, earned and shared media not only by online channel, but also by competitor with competitive benchmarks.

Presenza is built to track and measure press, social, search, and paid channels along with industry/community marketing for both a company and its competitors. It also includes an email module. Its never-before-available marketing key performance indicators (KPIs) include webshare (a measure analogous to market share in traditional marketing), a Competitive Advantage Index™, Relative Strength Indicator™, Visitor Value Index™, and Visitor Engagement Score™.

The Presenza marketing performance Scoreboard™ platform supports multiple software products that use unique reports that are a combination of scorecards and dashboards. They deliver high-level at-a-glance performance results and provide the ability to drill-down to see the content—not data—driving the results.

In addition to its market-leading online marketing best practice metrics and competitive benchmarks, Presenza is the only multichannel marketing software specifically developed to help CMOs efficiently maximize online brand presence using Web Presence Optimization (WPO) strategies.

About WPO Inc
Founded in 2012, WPO Inc is the developer of Presenza software, an online performance measurement platform for CMOs whose online marketing results are critical to marketplace success. Presenza represents a leap forward in online marketing measurement innovation with its ability to measure webshare, as well as online brand performance and brand presence. Its multichannel Scoreboard reports provide CMOs with the ability to make smart decisions about how to optimize an online marketing mix, to increase brand awareness, to allocate resources, and to reverse engineer and forecast competitors’ online strategies.


Presenza, Scoreboard, Competitive Advantage Index (CAI), Relative Strength Indicator (RSI), Visitor Engagement Score (VES), Visitor Value Index (VVI), The Web is a market, not just a channel., and the Presenza logo are the exclusive properties of WPO Inc. All trademarks, service marks, and logos may be registered or pending registration in the U.S. or in other countries.

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Brant Skogrand
KC Associates, LLC
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