PhotoAbility Celebrates International Day of People with Disability by Highlighting the Cultural and Economic Value of using Inclusive Imagery

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To mark International Day of People with Disability on the 3rd of December, PhotoAbility has put together a special promotion across its entire gallery of Inclusive Images featuring people with a disability, to encourage editors and advertisers to include people with a disability in their promotions

Deborah in the Florida Everglades

Deborah in the Florida Everglades

People with a disability are like any other group of people; with their own set of dreams and aspirations.

International Day of People with Disability (IDPwD) is a United Nations sponsored day that aims to promote an understanding of people with disability and encourage support for their dignity, rights and well-being. It is held every year on the 3rd of December and was started in 1992.

"People with a disability are like any other group of people; with their own set of dreams and aspirations. To attract this growing customer base, businesses need to start reflecting them in their marketing." said Bill Forrester Co-Founder of PhotoAbility

To celebrate International Day of People with Disability, PhotoAbility has created a special promotion across its entire gallery of Inclusive Imagery. The aim of this promotion is to encourage advertisers and editors to feature people with a disability in their advertising or editorial content.

Between now and the 24th of December, PhotoAbility is offering a promotional discount of 20% off the price of all its imagery.

Imagery that includes people with a disability in mainstream marketing materials and editorial content sends a very clear and powerful message that an organisation not only acknowledges people with a disability but in the true spirit of International Day of People with Disability, embraces them as equal and valuable members of society.

To take advantage of our offer use Promotion Code IDPWD

About PhotoAbility
PhotoAbility was established in March 2012 by Bill Forrester and Deborah Davis with the goal of providing high quality, unique, non-medically oriented imagery of persons with disabilities for purchase by the advertising, marketing and media sectors. The Commercial Stock Image Library specializes in positive and "Inclusiveā€¯ images of people with a disability in leisure, lifestyle and travel settings. The 3200+ inclusive images depicted in the PhotoAbility gallery are designed to impact attitudinal bias, change perception and provide motivation to eliminate and reduce social, structural and professional barriers. A wave of change reflected in popular media, and advertising can make an impact on laws and attitudes around the globe and on how many with differing abilities view themselves.

For more information and to view PhotoAbility.net's positive, inclusive Stock Images, please visit http://www.PhotoAbility.net.

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Deborah Davis

Bill Forrester
@PhotoAbility
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