TripleLift has been able to integrate their native advertising solution to fit within our programmatic buying strategy and DSP, and has proven to be a very valuable partner.
Seattle, WA, and New York, NY (PRWEB) December 02, 2014
Point It, a digital marketing agency based in Seattle, announced today that it has launched a native advertising campaign for Microsoft executed through Real Time Bidding (RTB). This represents an industry first in brands and agencies accessing premium, in-feed native ad inventory, at scale via existing RTB partners and protocol. These native ads run across desktop, tablet, mobile web and in-app, across hundreds of premium publishers.
“Making native work at scale through programmatic RTB was our mantra,” said Jaime Allyne, Director of Display Advertising of Point It. “TripleLift has been able to integrate their native advertising solution to fit within our programmatic buying strategy and DSP, and has proven to be a very valuable partner.”
Brands and agencies can now access premium in-feed native ads via the TripleLift Native Exchange using a DSP. To make native advertising truly scalable, TripleLift’s platform ingests a single creative asset and dynamically renders thousands of unique ad executions that each match the unique look and feel of each site. This resembles the in-feed native ad formats brands can leverage on the Facebook Exchange (FBX), with the added functionality of accessing over 700 premium publishers and across all screens.
To date, TripleLift has delivered a 475 percent ROAS (unadjusted) for Microsoft’s native RTB campaign. Additionally, Microsoft saw an additional 40 percent boost in revenue from native prospecting. This campaign is the culmination of a seven-year partnership between Microsoft Store and Point It, whose partnership began with search marketing and has over the years expanded to considerable expenditures in social and display through self-service DSPs.
“Many players in the industry are quick to throw around the words native and programmatic, but we are actually making it a reality through auction based media buying and RTB standards” said Ari Lewine, Chief Strategy officer and Co-founder at TripleLift. “The results speak for themselves. As the industry continues to move towards buying media in a programmatic fashion, we are here to ensure they can do so with beautifully integrated native ads.”
TripleLift, the native advertising technology platform for the visual web, currently works with over 650 publishers across diverse categories, from blogs to niche sites, to help them leverage native inventory. As native advertising continues to fuel the growth of digital media, TripleLift has been one of the pioneers at the forefront, working with Fortune 1000 brands like The Gap, General Mills, Kohler, and Nissan. It is also one of two native ad tech partners integrated into Vivaki’s Audience on Demand native platform.
TripleLift combines the beauty of native advertising with the efficiency of programmatic buying to deliver a truly scalable solution. Leveraging pioneering ad and computer vision technology, TripleLift seamlessly integrates a brand’s most engaging images alongside contextually relevant content, across any device, at scale. Founded in 2012, TripleLift is credited with developing the first viable alternative to traditional banner advertising and introduced the industry’s first programmatic exchange for premium native inventory. The use of big, beautiful imagery to tell brand stories has delivered meaningful interaction and engagement for many of the world’s leading brands and publishers. TripleLift was named 212 NYC and The New York Times Ad Tech Startup of the Year, and was a finalist in AdWeek’s Startup of the Year awards. For more information, please visit http://www.triplelift.com.