The Peninsula Hotels’ #SnowPage Social Media Initiative Supports Make-A-Wish Foundation®

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Participants Are Encouraged to Snap, Share and Tag Photos of a SnowPage to Activate a Donation

#SnowPage at The Peninsula Paris

Snap a photo of the SnowPage, post it to Instagram, Twitter or Facebook with #SnowPage, follow @ThePeninsulaHotels and a donation will be made to Make-A-Wish® Foundation.

The Peninsula Hotels is giving back this holiday season with a new social media initiative, #SnowPage, which encourages participants to snap a photo of the group’s lovable holiday ambassador, SnowPage; post it to Instagram, Twitter or Facebook with the hashtag #SnowPage; follow @ThePeninsulaHotels and a donation will be made to Make-A-Wish® Foundation. The mischievous SnowPage can be spotted in Peninsula Hotels around the world, including as a soft toy and ornament, a life-size confectionary display in hotel lobbies, on cookies during Afternoon Tea and with specialty cocktails in our bars and lounges.

Featuring SnowPage as its theme, The Peninsula Hotels’ annual Trees of Hope fundraising campaign is now in its 11th year across all hotels and has raised almost US$1,400,000 since its launch in 2003. This year sees a double approach to Trees of Hope fundraising, with two exclusive SnowPage holiday mementos for guests to buy and take home - a specially created glass tree ornament and a cute SnowPage soft toy. On sale at each Peninsula hotel, a percentage of the price of both items is donated to children’s charities and the Make-A-Wish Foundation® chapter in each Peninsula destination.

A holiday “must have,” the SnowPage soft toys and ornaments are inspired by the iconic Peninsula pageboy, yet with a light-hearted seasonal twist. A charming video, filmed at The Peninsula New York, goes behind the scenes of the hotel to create the magical SnowPage.

For more information, visit or visit our dedicated Facebook tab.

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Tricia Rosentreter
since: 05/2014
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The Peninsula Hotels
since: 09/2012
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