Best Western Announces First Hotel To Join Its New Global Soft Brand

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The Four Star Hotel Master Johan in Sweden is First to Join the BW Premier Collection

BW Premier Collection logo - Best Western International's new global soft brand.
The Hotel Mäster Johan is a terrific example of the types of hotels that we expect will join the BW Premier Collection; upscale and luxury properties in primary and destination markets," Best Western Intl. President & CEO David Kong

Best Western International announced today that the Hotel Mäster Johan in Malmö, Sweden is the first independent hotel to join the BW Premier Collection, Best Western’s new soft brand. Launched in October, the BW Premier Collection continues Best Western’s rich history of providing guests with unique and local hotel experiences around the world.

The Hotel Mäster Johan is a first-class hotel in the heart of Malmö, a city in the southern part of Sweden. The 68-room boutique hotel has been carefully renovated to keep its modern, classic Nordic style with light colors, natural materials and beautiful art. The Hotel Mäster Johan is a recipient of the prestigious 2014 TripAdvisor Travelers Choice award.

“We are thrilled to be able to sign an international hotel as the first property in the BW Premier Collection portfolio. The Hotel Mäster Johan is a terrific example of the types of hotels that we expect will join the BW Premier Collection; upscale and luxury properties in primary and destination markets that share our commitment to delivering an exceptional and unique travel experience,” said Best Western International President and CEO David Kong.

“Our pay-for-performance fee structure combined with our powerful distribution channels and industry leading services provide a compelling opportunity for hoteliers to have the support of our global brand, reduce their reliance on online travel agencies and improve profitability while maintaining their independence,” added Kong.

“As a successful boutique hotel it is important for us to maintain our own brand. In an increasingly competitive market, joining the BW Premier Collection allows us to do that while benefiting from the support and services Best Western provides,” said Nina Nilsson Ulvinen, Hotel Mäster Johan owner and CEO.

The BW Premier Collection affords hoteliers with independent, upscale hotels access to Best Western’s $4.1 billion global reservation system, award-winning and fast-growing loyalty program, Best Western Rewards®, a global sales and marketing team and the power of its industry-leading mobile, eCommerce and technology resources, all while retaining their local identity and individuality.

“The Hotel Mäster Johan is one of the most popular hotels in Sweden which makes signing them as the first property in the BW Premier Collection very gratifying. We believe that the BW Premier Collection hotels will not only benefit from their relationship with Best Western, but Best Western Rewards members also win with a greater variety of hotels at which to redeem their points,” said Best Western Sweden CEO Johan Kukacka.

For more information on global development opportunities with Best Western International, please visit bestwesterndevelopers.com.

About Best Western International, Inc.

Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,000* BEST WESTERN®, BEST WESTERN PLUS®, BEST WESTERN PREMIER®hotels in more than 100* countries and territories worldwide. Now celebrating 68 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 20 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. In 2013, Best Western earned our highest level of brand recognition, including our fifth AAA/CAA Hotel Partner of the Year award, second Compuware Best of the Web Gold award, fourth No. 1 ranking in Brand Keys Consumer Loyalty Engagement Index for midscale hotels and seventh TTG Asia Best Mid-range Hotel Brand. Forty-one percent of Best Western hotels worldwide won TripAdvisor Certificates of Excellence for customer satisfaction.

For more information or to make a reservation, please visit http://www.bestwestern.com.

*Numbers are approximate and may fluctuate.

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Laura Cherry
Best Western International, Inc.
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Owen Clark
Allison + Partners
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