Lucano 1894 Joins Classic & Vintage Artisanal Spirits Collection
New York, New York (PRWEB) December 02, 2014 -- Classic & Vintage, a division of Domaine Select Wine Estates (DSWE), announces Lucano's products as the latest additions to its artisanal spirits portfolio, effective January 1, 2015. Amaro Lucano was created by Cavalier Pasquale Vena in 1894 in the picturesque village of Pisticci in Basilicata, Italy. Today, as the brand celebrates its 120th Anniversary, their secret recipe that uses more than 30 local herbs and spices remains unchanged and only trusted family members, today the 4th generation, participate in the final stages of production to ensure its continuity and confidentiality.
“Classic & Vintage is dedicated to craft spirits of exceptional pedigree and personality so Amaro Lucano is a natural fit for us,” explained Paolo Domeneghetti, Founder and CEO, DSWE. “We’re excited to work with the Vena family to establish Lucano as a leading Amaro in the U.S. in line with its prominent position in Italy and around the world.”
“As we embark on this new chapter in the US, we are delighted to partner with a family run operation that shares our passion for quality and tradition,” said Lucano CEO Pasquale Vena. “We’re proud to join a prestigious spirits collection and work with a dynamic team that has played such an integral role in building the now flourishing Amaro category in the US.”
Amaro Lucano has been recognized worldwide over many years for its quality, earning a Gold Medal at the San Francisco Wold Spirits Competition in 2014 and a Silver Medal at the Concours Mondial de Bruxelles.
Classic & Vintage will debut Amaro Lucano in its classic bottle shape and capsule, the first time this packaging has been introduced in the US. In addition to the flagship Amaro Lucano Limoncello, Sambuca, and Caffè Lucano will be available nationwide.
Amaro Lucano’s iconic Italian marketing campaign, “What more could you want from life? LUCANO!”, which has been instrumental in propelling Lucano to one of the most recognized Amari in Italy, will be introduced in the U.S. in early 2015.
About Lucano 1894
Founded in 1894, Lucano 1894 (http://www.lucano1894.com) is a leading Italian company in the spirits market. The historic herbal liqueur Amaro Lucano is produced in Pisticci, in the Southern Italian region of Basilicata. It is made from over 30 carefully selected herbs, including wormwood, angelica, elderberry and gentian. With a focus on passion and authenticity, the secret recipe of Cavalier Pasquale Vena was handed down from generation to generation and is still known only by the Vena family to this day. In addition to the renowned Amaro, Lucano also offers Caffe Lucano, Limoncello Lucano and Sambuca Lucano.
About Classic & Vintage
Classic & Vintage is an illustrious compilation of spirit brands that each have a compelling story and connection to their place of origin. Assembled in response to the rising demand for specialized spirits and the evolution of the cocktail culture in the U.S., Classic & Vintage is committed to showcasing a focused range that represents the utmost of excellence within each spirit category produced by the world’s leading distillers and master blenders. From iconic, historic brands to contemporary interpretations within established categories, each spirit in the portfolio stands out for its integrity, pedigree, and versatility.
Sara Gorelick, Colanglo & Partners, http://www.colangelopr.com, +1 646-624-2885 Ext: 111, [email protected]
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