MadrivoOPM Becomes Exclusive Affiliate Management Arm for Leading Genomics Service Provider DNA Spectrum

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MadrivoOPM has landed leading commercial genetic test provider DNA Spectrum as an exclusive client as the company launches its affiliate marketing program. Combining decades of affiliate marketing experience with cutting-edge DNA-based services, this partnership is set to redefine the DNA testing market through a host of pioneering and innovative affiliate offers.

Advanced Affiliate Marketing Strategies

We are delighted to be working with DNA Spectrum because of their total commitment to the affiliate channel and their fascinating DNA technology that makes genetics really come to life!

For DNA Spectrum, this relationship with MadrivoOPM comes at the perfect time. As the consumer DNA testing market continues growing towards a projected $11.7 billion dollars by 2018, at a compound annual growth rate of 21.2%, DNA Spectrum has perfectly positioned itself with a line of products and services that meet this vertical’s demands head-on. Its myDNA Ancestry service provides customers with a comprehensive genealogical history for only a nominal fee and provided sample. Furthermore, the company’s myDNA Safe storage service provides users the ability to store their personal genomes for future testing or usage at fees as low as $2 per month.

While these services have been well established, DNA Spectrum’s latest product line, myDNA Fitness is set to revolutionize both the consumer genomics and fitness industries. This program leverages users' own genomes to tailor specific fitness programs for them, each one optimized for maximum effect. In order to fully capitalize on this opportunity though and solidify its position as a DNA-services marketplace, DNA Spectrum has entered into partnership with MadrivoOPM to launch and manage its affiliate marketing program.

Headed by outsourced program management innovator Linda Woods, MadrivoOPM brings over thirty years of affiliate marketing management experience to bear with connections and knowledge perfectly suited to launch this new affiliate marketing opportunity. Woods’ previous experience at Commission Junction and Partnercentric provides her with the skills necessary to quickly launch an offer this lucrative into the affiliate space, supported by MadrivoOPM’s hand-picked team of experts. This partnership is kicking off with a bang this December with a variety of affiliate offers that are ready to go.

For affiliates looking to tap into DNA’s program immediately, here are the initial details to consider:

DNA Spectrum Affiliate Program Details:
Commission: Starts at 12%. Quick start bonus: An additional 3% on all December sales.
Average Order: $150
Cookie Duration: 30 days
Paid Search Policy: Go for it
Holiday Promotions: $5 - $30 off and free shipping
Wide variety of creative, including video and mobile

MadrivoOPM Managing Director Linda Woods welcomes the chance to bring the next-generation of DNA-based technologies to the public via affiliate marketing, “We are delighted to be working with DNA Spectrum because of their total commitment to the affiliate channel and their fascinating DNA technology that makes genetics really come to life!”

Both DNA Spectrum and MadrivoOPM are prepared to make a splash this December through this new partnership, in the process resetting the consumer genomics market and providing enthusiastic affiliates and customers with a wonderful holiday.

MadrivoOPM Contact:
Linda Woods
OPM(at)madrivo(dot)com
3889 S Eastern Ave
Las Vegas, Nevada 89169
United States

DNA Spectrum Media Contact:
Paul Yates
press(at)dnaspectrum(dot)com
18444 N 25th Ave,
Suite 420-653,
Phoenix, AZ 85023,
United States

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Sarah Dysthe
Madrivo
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since: 03/2012
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