What’s In America’s Kitchens? The NPD Group Knows

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This year, as it does every three years, The NPD Group, a leading global information company, asked U.S. consumers to report on what appliances, cookware, and utensils they own, food ingredients they have on hand, usage and sources of recipes.

America’s kitchen are always a reflection of the times, a mix of tried and true classics and the new and trendy. This year, as it does every three years, The NPD Group, a leading global information company, asked U.S. consumers to report on what appliances, cookware, and utensils they own, food ingredients they have on hand, usage and sources of recipes. The result is what NPD calls the Kitchen Audit, which is used by food companies and appliance and housewares manufacturers for product and recipe development and marketing.

Findings from the recently released Kitchen Audit include:

  •     Twenty-three percent of households own a coffee pod machine and 80 percent used their pod machine in the last month. Of these households, 55 percent also own an electric drip coffeemaker.
  •     Sriracha, the Asian hot (figuratively and literally) sauce that is relatively new to America’s kitchen, is a condiment staple in 16 percent of households with a homemaker under age 35 and in 9 percent of total households.    
  •     53 percent of cooks who consider their cooking skills excellent use a recipe once or more a week; whereas only 14 percent of those who consider their cooking skills fair do.
  •     4 percent of total households currently own a soda maker, but that increases to 10 percent in households with any children under 6.

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Kitchen Audit Methodology:
NPD conducted the first detailed audit of the American kitchen in 1993 as a means for manufacturers to identify foods and ingredients that homemakers keep on hand as well as the appliances, cookware, and utensils available to them. The 2014 Kitchen Audit study is the 8th edition. Kitchen Audit is based on reporting by a nationally representative sample of approximately 2700 U.S. households.

About The NPD Group
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food / foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information, visit http://www.npd.com and npdgroupblog.com. Follow us on Twitter: @npdgroup.

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Kim McLynn
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