Berkeley, CA Deputy City Manager William Rogers Joins Goodwill as Chief Operating Officer Accelerating Operational Efficiency and Innovation @ SF-based Social Enterprise

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Leveraging his extensive experience driving service efficiencies in the public sector, William Rogers has joined Goodwill of San Francisco, San Mateo, and Marin Counties (SFGoodwill) as Chief Operating Officer. Rogers is responsible for streamlining the complex supply chain of the growing social enterprise, which includes 33 donation sites, 21 stores, 110k sq. ft of warehousing, and a burgeoning aftermarket salvage business.

William Rogers joins Goodwill as Chief Operating Officer

I was attracted to the triple bottom line at Goodwill – people, planet, and prosperity – and few organizations in the Bay Area have as much impact on changing lives, preserving economic opportunity, and bettering the environment as Goodwill.

Leveraging his extensive experience driving service efficiencies in the public sector, William Rogers has joined Goodwill of San Francisco, San Mateo, and Marin Counties (SFGoodwill) as Chief Operating Officer. Rogers is responsible for streamlining the complex supply chain of the growing social enterprise, which includes 33 donation sites, 21 stores, 110k sq. ft of warehousing, and a burgeoning aftermarket salvage business. He also oversees the Human Resources function for SFGoodwill, which delivers on its job training and placement mission partly by employing local people with high barriers to employment within its warehouses, transportation system, retail network and offices.

As the only Deputy City Manager for the City of Berkeley, Rogers co-led a team of 1,350 employees and co-managed a $340 million annual budget. During his 18 years with Berkeley, Rogers proved to be highly effective leading areas as diverse as public health and HIV/AIDS; aging services; fiscal accountability; parks, recreation, and waterfront; organizational development; and reducing opportunity gaps in Berkeley public schools. He successfully spearheaded numerous improvement initiatives and organizational development programs citywide. As a leader, he is recognized as much for driving innovation in the delivery of public services as he is for his collaborative approach to solving problems. Rogers holds a bachelor’s degree from U.C. Berkeley and a master’s degree from U.C San Francisco.

“Having worked in the nonprofit sector earlier in my career,” said Rogers, “I have long wanted to return to a mission-driven organization. I was attracted to the triple bottom line at Goodwill – people, planet, and prosperity – and few organizations in the Bay Area have as much impact on changing lives, preserving economic opportunity, and bettering the environment as Goodwill.”

“I’m delighted to have a leader of William’s caliber join the Goodwill executive team,” said Maureen Sedonaen, President and Chief Executive Officer of SFGoodwill, “We are on a growth trajectory that will depend on having the right systems, processes, and passion in
place to simultaneously innovate the delivery of job training services and revenue-generating businesses.”

About SFGoodwill

Goodwill Industries of San Francisco, San Mateo and Marin Counties opens doorways to jobs for local people in need. Approaching its centennial in 2016, SFGoodwill continues to innovate through its eCommerce, specialty boutique, family store, and salvage businesses – which fund local job training, job placement, and employment opportunities that give people a second chance at a sustainable livelihood. Using the proven methods of The Goodwill Way, the enterprise focuses on people who are coming out of jail, off the streets, out of addiction and displaced from other countries, and helps them transform their lives through the power of work. In the next 12 months, more than 600 local people will get jobs through SFGoodwill and another 5,000 will be readied to rejoin the job market. Learn more at http://sfgoodwill.org.

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Deborah Bouck
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