Matrix Solutions Hosts Exclusive Industry Webinar

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Three industry experts focus on the future of digital ad revenue.

Matrix Solutions, the leading provider of media CRM & Sales Intelligence Software, is set to host an exclusive industry webinar on December 16, 2014, at 1:00 PM EST. The webinar will combine three media thought leaders and will reveal their expectations on the future trends of digital advertising.

Rick Ducey, Managing Director of BIA Kelsey will give the introduction and forecast outlook on the future of digital advertising revenue. Brian Hellman, Director of Digital Sales/Broadcast for Scripps Broadcasting will review how Scripps established their Digital Revenue Organization; and from that organization how they introduced workflows, KPI’s, and prospecting and account planning. Finally, Matrix Solutions’ BJ Boyle, VP of Product Management, will take the lead on how to capitalize and identify digital sales opportunities by using sales tools and data to maximize revenue and activities. The webinar will conclude with a Q&A session involving the entire panel of industry experts.

“Digital is impacting advertising workflows continually,” said BJ Boyle. “Because we clearly recognize the importance digital revenue plays in media’s future, we established our digital media partnership program and now it’s time to show how vendors, like Matrix, can help maximize digital advertising dollars.”

To register for the webinar click here.

For more information on Matrix Solutions visit

About Matrix Solutions
Matrix Solutions offers a leading web-based media-specific platform that enables intelligent business decisions for managing your sales teams, their opportunities and accounts across TV, Radio, and electronic advertising businesses. The Matrix solution transforms chaotic data into actionable sales information and provides deep media sales workflow to gives you the exact information needed for prospecting, managing, evaluating and closing business. Over 500 media customers use Matrix Solutions’ CRM, data normalization and analysis, and reporting functions as their platform of choice for their sales people and managers to get a 360-degree view of their opportunities and accounts.

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Brenda Hetrick
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