E-Commere retailer Union & Fifth Launches on #GivingTuesday, Bringing Fashion & Fundraising Together

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Digging deep into the closets of fashionistas to give back, Union & Fifth launches on #GivingTuesday. The e-commerce retailer finds its unique merchandise from the closets of people characterizing all walks of life, to then donates 100% of its proceeds to change the world.

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“Effectively changing the face of fundraising; Union & Fifth is a way to put into motion a beneficial cycle of shopping – knowing you are giving back by opening your closet, or being a customer," says co-founder Christena Reinhard.

How do you make philanthropy current? You dig deep into the closets of fashionistas and give back. This was the catalyst for founding Union & Fifth, the e-commerce retailer that finds its unique merchandise from the closets of people characterizing all walks of life, to then donate its proceeds to change the world.

Founded by sisters-in-law Pamela Trefler, philanthropist, and Christena Reinhard, professional fundraiser — Union & Fifth takes an altruistic spin on a consumer driven industry to actively make a change on the footprint of commerce. With a December 2014 launch, Union & Fifth will by synonymous with the motto “Fundraisers first, fashionistas second.”

While seeking a way to give back and rallying others to be involved along the process, the brand formed its innovative and effective way of re-selling designer labels, but with a twist. Union & Fifth does not pocket their profits, instead funds will be donated to a wide variety of charities selected by donors. The company’s doors are open to any and all individuals who wish to donate, and are happy to give individual’s proceeds to any non-profit of their choice.

Buy a Valentino bag from Union & Fifth, and the proceeds will help someone in need —simple, yet profound.

Upon cleaning out their first closet in 2012, they raised $40,000 after the consignment split. This was the “Aha” moment that opened their eyes to a niche that would change the way people shop and give.

While much of the industry has gone the way of fast-fashion, Union & Fifth brings back to life the idea that quality and great pieces can span generations. Christena Reinhard describes their efforts as “Effectively changing the face of fundraising; Union & Fifth is a way to put into motion a beneficial cycle of shopping – knowing you are giving back by opening your closet, or being a customer. It gives a deeper meaning to retail therapy.”

Union & Fifth plans to join celebrities, the style crazed and the philanthropically driven, to create a new trend in fashion. The synergy created between charity and style will forever change the life cycle of clothing, the way we shop, and the way we support our favorite causes.

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Amy Cunha
BIG PICTURE PR
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