Within all organizations, there appears to be a divide between young and not-so-young dealing with how these two generations receive, respond to, and use technology in their daily lives.
Atlanta, GA (PRWEB) December 04, 2014
Bunnie Jackson-Ransom, known for her unique combination of marketing proficiency, public relations skills, and media coaching capability, published a book in 2010 offering ministry leaders, pastors and non- profit organizations access to her knowledge, professional abilities and more than thirty-five years of experience through her book entitled “Getting The Word Out: How to Market Your Ministry.” The book, which quickly became a must-have addition to the libraries of many of the regions ministers and church leaders, sold out. Rather than re-print, Jackson-Ransom included four new chapters to the book and has just introduced “Getting The Word Out: How to Market Your Ministry – SECOND EDTION.” Adding an additional 100 pages to the book, the second edition includes chapters on social media, how to measure what you market, how to build your communication committee, and crisis management when it is being played out in the media.
The manuscript was created from years of experience, honing skills and techniques gained from working within corporate America, assisting non-profit organizations, and working with the individual business owner to successfully get traction from the media, promote products and/service, and to create and maintain a successful brand. The 2nd edition was created to provide insights into potential ways to spread the gospel of deliverance and evangelism in the 21st century. This is a virtual hands-on guide showing how marketing principles can successfully be applied to the affairs of the church and for nonprofit organizations.
The original manuscript was published through The Interdenominational Theological Center (The ITC) and endorsed by Dr. Michael Battle, former president of The ITC and the U. S. Representative to the African Union, Addis Ababa, Ethiopia. The book has also been endorsed by some of the most prolific and respected theologians and pastors including Dr. Teresa Hairston founder Gospel Today Magazine and the Gospel Heritage Conferences; Reverend Dr. R. L. White, senior pastor at Mt. Ephraim Baptist Church (Atlanta, GA) and president of the Atlanta Chapter of the NAACP; Reverend Dr. Walter L. Kimbrough,former senior pastor at Cascade United Methodist Church (Atlanta, GA); Presiding Bishop William DeVeaux of the Second District of the African Methodist Episcopal Church; Reverend Dr. Marvin A. Moss, senior pastor, Salem United Methodist Church (New York City); Dr. Bernice A. King, CEO of the King Center (Atlanta, GA), Reverend Benjamin F. Morrow Jr., pastor at Jeffries Cross Baptist Church (Burlington, NC); Reverend Dr. Cameron Alexander, senior pastor at Antioch North Baptist Church (Atlanta, GA); Reverend Dr. Otis Moss Jr., pastor emeritus, Olivet Institutional Baptist Church (Cleveland, Ohio); Bishop Dale Bronner, senior pastor at Word of Faith Family Worship Cathedral (Austell, GA); Bishop Andy C. Lewter of the Full Gospel Baptist Church Fellowship (Amityville, NY); and Reverend Dr. William A. Flippin, senior pastor at Greater Piney Grove Baptist Church (DeKalb Co, GA). These individuals have made some significant and noteworthy statements about the value of the book and what it might add to resources and information available to church leadership.
"Getting the Word Out: How to Market Your Ministry" is a step-by-step instructional publication that provides practical advice on communicating to the membership within the structure of the church. It is also a tool for evangelism that offers up-to-date techniques to help “get the word out” to the broader community and enhance the image of the church and its ministries in order to grow and maintain church membership.
“Throughout my travels, I listen to discussions about the state of today’s church,” says Jackson-Ransom. “Within all denominations there appears to be a divide between young and not-so-young dealing with how these two generations prefer to worship, respond to practices of evangelism, and – most of all – how they use and receive technology in their daily lives. Getting the word out and into today’s market place to build ministries and ultimately wins souls for God is a constant and evolving challenge. But a challenge to which we must find a solution. Many church leaders have told me that this book offers tools and techniques which, when used in a cohesive plan with the word of God and a committed church, deserve serious consideration,” Jackson-Ransom added.
To purchase "Getting the Word Out: How to Market Your Ministry," use the following link – http://www.xulonpress.com/bookstore/bookdetail.php?PB_ISBN=9781498403344. For more information about the publication and the author, please visit http://www.howtomarketyourministrybook.com and follow the blog at http://www.howtomarketyourministryblog.com. For information on seminars or lectures, please visit http://www.fclassinc.com and click on the appropriate link. The book may be purchased through Amazon and Barnes & Noble book stores; however when ordering from amazon.com, be clear about purchasing the 1st or 2nd edition. “If you wish to speak to me, you can get in touch by calling First Class, Inc. at 404-505-8188. I would like to speak with you,” says Jackson-Ransom