Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Kalashnikov Concern Unveils Development Strategy Through 2020
  • USA - English


News provided by

Corvette Services

Dec 02, 2014, 14:45 ET

Share this article

Share toX

Share this article

Share toX

Moscow, Russia (PRWEB) December 02, 2014 -- The strategy will enable the company to improve its productivity, widen the global sales footprint and increase revenue fourfold. Kalashnikov plans to invest over 4.5 billion rubles to implement the strategy. As part of this implementation, the company already started its production facilities’ upgrade.The development strategy provides for sales increase in the near future where profitability will increase on the account of production facilities and management effectiveness upgrade. As early as 2014 Kalashnikov’s growth will lift it right into the black with 140,000 small arms units shipped to customers, twice the 2013 volume.

“Solidification of local market positioning and active sales of military and civil products abroad will become Concern’s top priorities. Thanks to measures put in place, by 2020 the upper plank of Kalashnikov’s maximum production capacity will be lifted two fold (100 percent), and productivity will increase four fold,” said Alexey Krivoruchko, Kalashnikov Concern CEO. “Moreover, Concern’s revenue from specifically small arms sales should grow four fold as well. Kalashnikov will supply for the entire life cycle of its products, from the drawing board to recycling, as well as conduct scientific research and experimental design to create innovative weapon platforms and systems.”

Kalashnikov Concern manufactures about 95 percent of small arms made in Russia. Eighty percent of all of Kalashnikov output is exported. One of Concern’s priorities is finding new and increasing its share of existing markets. This approach was used to pick 50 countries that have the most potential acquiring Kalashnikov military products. Concern already started new market penetration, mainly in the Asia-Pacific and African regions. The most promising markets for Kalashnikov are India and Egypt. Contracts with Thailand and Indonesia were signed recently, and Concern is in negotiations with South American countries. Kalashnikov plans to pay special attention to Commonwealth of Independent States countries, which traditionally displayed high demand for Concern’s products.

One important activity in implementing its 2020 strategy is Kalashnikov harmonizing its product line. After conducting marketing studies, Kalashnikov discontinued weapons that have lost their appeal and freed up resources to manufacture new types of weapons. Today this approach freed up 200 engineers from the design studio who are working on 30 large scale projects encompassing the entire range of modern armaments: from new sniper rifles to handguns. A closed doors presentation showcasing first achievements for Ministry of Defense has been scheduled for early next year. One of the directions of Kalashnikov work would be activities on wholesale rearmament of Russian army, which will include work under “Ratnik” (Warrior) high-tech soldier system program.

To give its products a competitive and quality edge, Concern launched a large scale technical upgrade program. Activities including major overhaul and new construction in 2014-2017 are funded with over 4.5 billion rubles. This investment will provide for longer lifespan of Concern’s buildings and facilities and lower operation expenses. These funds will also be used to upgrade 90 percent of the machine tools Concern uses. An individual new Kalashnikov machine tool will pay for itself in 2-3 years, which is a better than average ROI. Following the upgrade a single new machine tool will replace three old ones, which will help save on production space, thus cutting costs and decreasing environmental impact while constantly growing production volume.

Aiding business development and product marketing is Concern’s new global brand, which is an important part of new markets expansion and sales growth in the civilian products niche. The new brand will become the basis of advertising campaigns, dealers’ retail designs for Kalashnikov products, as well as the foundation of an apparel and accessories line.

Kalashnikov Concern – The company is Russia’s largest designer and manufacturer of combat automatic and sniper weapons, guided projectiles and a wide range of precision weapons. A large segment of civilian products includes shotguns, sporting rifles, machine tools and tools. 51 % of the Concern’s shares belong to Rostec State Corporation, while 49% are purchased by private investors. The Concern’s products are sold to more than 27 countries. Kalashnikov Concern unities three product brands: Kalashnikov firearms brand, Baikal hunting and civilian rifles brand and Izhmash sporting rifles brand.

Rostec State Corporation is the Russian corporation established in 2007 to promote the development, production and export of high-technology industrial civil and military goods. It comprises about 700 enterprises which currently form 9 holdings in the defense industrial complex, 5 holdings in civil industries and 22 companies of direct management. Rostec’s portfolio includes such famous brands as AVTOVAZ, KAMAZ, Russian Helicopters, VSMPO-AVISMA, etc. Rostec’s enterprises are located in 60 regions of Russia and serve the markets of over 70 countries. In 2013, its revenue was 1.04 trillion rubles and tax payments to the budgets of all levels exceeded 138 billion rubles.

Apostol Center For Strategic Communications – is a holding which unites several companies involved in media work, Russian and international PR, digital communications, analytics, branding and design, graphics, audio and video production, IT R&D, and consulting. Among its clients are Rostec State Corporation, LTE-operator Yota, Yota Devices – Russian smartphone manufacturer, КRET, Russia’s largest airline Aeroflot, beauty giant Oriflame and many others. The company revenue in 2013 was 1.03 billion rubles.

For media inquiries please contact:

Ekaterina Boni
+7(985)767-79-89
e.m.boni(at)kalashnikovconcern(dot)ru

Max, Corvette Services, http://www.corvette-services.com, +1 9173103396, [email protected]

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.