e-Spirit, Canto Partnership Brings Together Content and Digital Asset Management for Optimized Web Experiences

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Integration solution for FirstSpirit CMS and Cumulus DAM saves time when publishing digital assets on the Web and ensures a consistent user experience

A picture says more than a thousand words. Websites can now be more quickly and conveniently enhanced with exciting images and videos thanks to a standard interface linking the FirstSpirit content management system (CMS) from e-Spirit and the Cumulus digital asset management (DAM) system from Canto. Website content managers and marketing editors now benefit from increased efficiency and user-friendliness when creating and maintaining their marketing channels. They can access – right from the CMS – the media content organized in the DAM and publish it directly on their various online and offline channels. Users retain an overview of all digital assets in the company, image licenses and copyrights while also benefiting from the editorial workflows and the usability of the CMS for flexibly publishing the media files. Creating websites, blogs, online stores, portals, social media and print products is optimized and developing a uniform customer experience is made easier.

FirstSpirit and Cumulus score high in usability

The seamless integration of both best-of-breed solutions makes it easier and faster for online editors to access the company's external media base, thus also enabling them to design more attractive and customer-friendly websites. Editors and managers no longer have to switch between the CMS and DAM or log into two systems. Top class user-friendliness is the focus of this integration. Online editors work exclusively in the CMS and use the convenient search and filter function for selecting media files from Cumulus – without any system interruption. Appealing images, graphics, presentations, PDFs, videos and other files can be comfortably integrated into websites via drag and drop, speeding up processes and boosting productivity.

Automation saves time

Because all digital assets are organized centrally and in an optimized Web format in Cumulus, integration additionally ensures that website managers have a consistent and current version of images, videos and documents at all times. For example, if the usage right for one image expires, it is immediately deactivated in the website or – depending on the instructions – is replaced by a different image. By linking to a corresponding asset in Cumulus, FirstSpirit ensures that the most current version of a file is always referenced. If the metadata or rights in Cumulus change, FirstSpirit also knows this and the website is automatically updated with no additional efforts needed. Possible duplicates, obsolete content or different versions on different websites are no longer a problem. Cumulus can also deliver the media files to other systems (PIM, catalog systems) and act as a central storage location of all media files of an organization.

Jack McGannon, CEO at Canto, comments: "Companies require a combination of different solutions to efficiently control their processes when it comes to digital marketing. We believe in the best-of-breed philosophy and want to make system integration as easy as possible for our customers. That's why we joined with e-Spirit to develop a standard interface for our systems."

Robert Bredlau, COO and Managing Director at e-Spirit Inc., adds: "By combining FirstSpirit and Cumulus, Web media publishing from an external DAM will be a breeze. Online editors can save a lot of time while also guaranteeing the topicality, quality and consistency of media data on their various digital channels.”

For more information about the partners please visit canto.com and e-Spirit.com.

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About Canto
Canto is driven by the idea of delivering digital content more intelligently. This has made the company one of the global leaders in the digital asset management community. By always putting the focus on its users, Canto delivers scalable software and services that match client’s needs. Canto’s Cumulus product line fits directly into clients’ platforms, giving them greater ability to manage and deliver content across the full range of systems and devices — protecting their brands’ assets, and ensuring efficiency. More than one million users from a wide spectrum of market segments have trusted Canto’s expertise since the company’s founding in 1990. Based in San Francisco (USA), Berlin and Linden (Germany), Canto is privately held and serves a worldwide customer base in close cooperation with its worldwide partner network. For more information visit Canto.com.

About e-Spirit
e-Spirit is the manufacturer of the FirstSpirit™ content management system. Companies in all areas of business rely on FirstSpirit to help them deliver a powerful online presence that leads to a healthy bottom line. User-friendly and intuitive to use, FirstSpirit provides solutions for creating, managing and publishing content, regardless of where it resides—on corporate websites, online stores, enterprise portals, intranets or extranets. Founded in 1999, e-Spirit operates in 13 locations in the United States and Europe. Clients include Speedo, BARBRI, Airbus, BASF, Bosch, Commerzbank, KLM, Olympus, Berghaus and MAN.

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Rob Goodman
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