Increased low-cost import penetration and fragmented demand stemming from investment in substitutes will contribute to a flat price trend through 2017
Los Angeles, California (PRWEB) December 03, 2014
Dry erase boards have a buyer power score of 4.2 out of 5, reflecting favorable market conditions for buyers. IBISWorld market research analyst, Michelle Hovanetz, says, "Primary factors increasing buyer power include slow recent price growth and slightly declining forecast prices, a wide variety of substitutes, little product specialization and low switching costs." These factors help to create excellent market conditions for buyers of dry erase boards.
Buyers can purchase dry erase boards directly from manufacturers or through resellers. "Despite a wide network of suppliers, the market for dry erase boards has a medium degree of market share concentration," says Hovanetz. Large manufacturers account for nearly half of the market's revenue. Smaller suppliers tend to have a moderate level of financial risk, negatively impacting buyers due to the risk of discontinuation of parts or service. Major vendors in the market include ACCO Brands Corporation, Newell Rubbermaid Inc. and 3M Company.
Despite medium market share concentration, competition within the dry erase board market is extremely high. Most whiteboards are highly commoditized, which drives competition because products are similar across most brands and switching costs to move between suppliers are very low. This fierce competition among suppliers positively impacts buyer power. Price increases in one brand can easily be avoided by switching to another brand. Further, increased import penetration has contributed to a larger number of low-cost suppliers, helping to keep prices from rising significantly.
Competition is also prompted by the wide variety of substitutes available to buyers. The availability of chalkboards, interactive whiteboards, tablet PCs and whiteboard paint or film has fragmented demand for dry erase boards. These additional options boost buyer negotiating power and contribute to falling prices.
Prices are expected to decline slightly in the coming years as price-based competition increases. This trend will benefit buyers as suppliers compete to gain market share lost to substitutes and low-cost providers. This pricing trend also benefits buyers by allowing them to spend time evaluating product and supplier options with little risk of price increases. For more information, visit IBISWorld’s Dry Erase Boards procurement category market research report page.
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IBISWorld Procurement Report Key Topics
This report is intended to assist buyers of dry erase boards. Dry erase boards are composed of a wood or metal frame and backing with a writable surface. Dry erase markers are used on the surface to display writing that is easily erasable. Dry erase boards are typically used for teaching, training and presentation purposes. They are most commonly used in educational institutions, but are also used in the private and public sectors. Units may be fixed or mobile. This market does not include chalkboards, interactive whiteboards, tablet PCs or whiteboard paint and film.
Recent Price Trend
Product Life Cycle
Total Cost of Ownership
Supply Chain & Vendors
Supply Chain Dynamics
Supply Chain Risk
Market Share Concentration
Buying Lead Time
Key RFP Elements
Buyer Power Factors
About IBISWorld Inc.
IBISWorld is one of the world's leading publishers of business intelligence, specializing in Industry research and Procurement research. Since 1971, IBISWorld has provided thoroughly researched, accurate and current business information. With an extensive online portfolio, valued for its depth and scope, IBISWorld’s procurement research reports equip clients with the insight necessary to make better purchasing decisions, faster. Headquartered in Los Angeles, IBISWorld Procurement serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.