Minneapolis, MN (PRWEB) December 04, 2014
Social media is quickly moving from personal communication vehicles to tools that businesses use to attract, acquire, and retain key employees and customers. With the release of Modern Survey’s Heat Social platform, organizations will be able to understand their social presence by integrating social media data with talent analytics.
“For several years, people have been using social media to inform their decisions about where to work and from which companies to buy,” says Modern Survey CEO, Patrick Riley. “It is only going to intensify in the coming years. Heat Social helps organizations understand the health of their brand from the perspectives of both future and current employees.”
With Heat Social, organizations can better access the authentic stories about their candidate and employee experiences while combining this information with data like onboarding effectiveness, leadership effectiveness, engagement, performance, retention, and demographic information. Heat Social enables organizations to make informed strategic decisions today by understanding a holistic picture of their employment brand.
“Heat Social is just the beginning. We see a future where social media will be used as much as a retention tool as it’s used as a talent acquisition tool,” say Riley. “A top driver of engagement is ‘belief in the future of the organization.’ However, only a third of the U.S. workforce follows their organization’s social media presence. That will quickly change as executives begin using social platforms to communicate with employees. We are designing our entire suite of solutions to enable this.”
For more information, visit Modern Survey News. To schedule a demo of Heat Social, email ask(at)modernsurvey(dot)com. To follow Modern Survey on Twitter, go to @modern_survey.
Don MacPherson, Modern Survey, 612-338-7610, dmacpherson(at)modernsurvey(dot)com
About Modern Survey
Modern Survey measures workforce intensity - that fire in your company's belly that makes all things possible. Our human capital measurement software combines feedback, benchmarks and data from enterprise systems to elucidate the correlation between employee performance and company success. We analyze the stuff your talent management system can't - so that you know what to do next.
We are Modern Survey. And we are relentless.