Johnson Outdoors Watercraft Welcomes New Marketing Specialist Emilie Bronson

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Johnson Outdoors Watercraft Inc., home to some of the most storied brands in the paddlesports industry, this October introduced Emilie Bronson as the new Marketing Communications Specialist – Johnson Outdoors Watercraft Inc. for Old Town Canoes & Kayaks, Ocean Kayak, Necky Kayaks and Carlisle Paddles.

The addition of Emilie is a fantastic contribution to the Johnson Outdoors Watercraft team in Old Town, allowing us to further our award winning marketing.

Johnson Outdoors Watercraft Inc., home to some of the most storied brands in the paddlesports industry, this October introduced Emilie Bronson as the new Marketing Communications Specialist – Johnson Outdoors Watercraft Inc. for Old Town Canoes & Kayaks, Ocean Kayak, Necky Kayaks and Carlisle Paddles. Bronson will join the Johnson Outdoors Watercraft campus in Old Town, Maine and report to Luke LaBree, Marketing Communications Manager.

“The addition of Emilie is a fantastic contribution to the Johnson Outdoors Watercraft team in Old Town, allowing us to further our award winning marketing. Emilie brings to the team experience in project and media management as well as a love for outdoor adventure. We are a very enthusiastic about her ability to help us take our product and brand focuses to the next level,” said Luke LaBree, Marketing Communications Manager for Johnson Outdoors Watercraft. “Her live-events background and spirited personality add energy and enthusiastic insight to our efforts.”

Bronson is a graduate of Northeastern University where she holds a degree in Music Industry. A native of Bangor, Maine with experience on the sales side of the marketing field, Emilie’s passion for the state of Maine and the great outdoors is what brought her back to the state and now into the Johnson Outdoors family.

“I’m incredibly excited for the opportunity to work for a company with such a long, respected legacy,” said Bronson. “Being a native to the area, the ability to combine my passion for the outdoors with my creative side is an opportunity I look forward to undertaking.”

JOHNSON OUTDOORS is a leading global outdoor recreation company that turns ideas into adventure with innovative, top-quality products. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft, Marine Electronics, Diving and Outdoor Gear. Johnson Outdoors' familiar brands include, among others: Old Town® canoes and kayaks; Ocean Kayak™ and Necky® kayaks; Carlisle® paddles; Extrasport® personal flotation devices; Minn Kota® motors; Cannon® downriggers; Humminbird® marine electronics; LakeMaster® electronic charts; SCUBAPRO® and SUBGEAR® dive equipment; Silva® compasses; Tech4O® digital instruments; and Eureka!® tents.

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Luke LaBree

Scott Mitchell
Adventure Advertising
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