Mount Sinai Reaches 100,000 Likes on Facebook

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The Mount Sinai Hospital First in Tri-State Area to Achieve Milestone

The Mount Sinai Hospital has reached 100,000 likes (subscribers) on its Facebook channel, making it the first hospital in the Tri-State Area, and one of seven hospitals in the nation to achieve this milestone.

In addition, Mount Sinai has been ranked among the top five social-media friendly hospitals nationally by NurseJournal.org, an online resource for nurses. Its 2014 rankings are available at http://nursejournal.org/articles/top-100-most-social-media-friendly-hospitals-for-2014.

The Mount Sinai Health System operates more than 40 social media channels to educate, empower and engage with consumers, increase awareness about major diseases, and create a network of support for patients and their families. Launched in 2011 by Leonard Achan, RN, MA, ANP, Chief Communications Officer, Mount Sinai Health System, and Senior Associate Dean, Global Communications, Branding and Reputation, Icahn School of Medicine at Mount Sinai, and John Ambrose, JD, Social Media Director, Mount Sinai’s social media program is now among the largest associated with any hospital, health system, or academic medical center nationwide.

"We are very excited about the tremendous growth of our social media communities, and about the opportunities created by that growth to learn from, educate and engage with patients, supporters, students and employees," said Leonard Achan. "Mount Sinai's social media strategy has been to offer dynamic and accessible expert content that empowers and inspires our audience to live healthier lives. To see so many people across the nation interacting on our social media channels is a sign that we are on the right track.”

"We continue to recognize social media as an innovative tool to establish meaningful connections with our patients and employees," said Kenneth L. Davis, MD, President and Chief Executive Officer of the Mount Sinai Health System. "We are excited about the potential of digital and social media to transform health care delivery and education, and plan to greatly expand our offerings in 2015."

Since 2011, Mount Sinai's social media footprint has focused on thought leadership initiatives, research and clinical education, as well as patient and employee engagement. For example, Mount Sinai's social media campaign during the 2014 Aspen Ideas Festival accumulated over 5,500,000 impressions and 4,600 interactions. Also, Mount Sinai’s breast cancer survivor story on Facebook in October 2014 received over 13,300 likes, 290 comments, and 580,000 impressions.

Mount Sinai is also committed to promoting health awareness through dynamic social media campaigns and has launched more than 130 of them since 2011. For example, during their 2013 diabetes campaign, Mount Sinai collaborated with Bravo Top Chef’s Tom Colicchio, local green markets, and Mount Sinai’s registered dietitians, fitness coaches, physicians, patients, blog partners, and press team, and published inspirational and interactive content, such as patient stories, diabetes-friendly Thanksgiving recipes and infographics. This one-month campaign accumulated approximately 2.4 million impressions, thousands of shares and positive comments. It also contributed to a 16 percent increase in The Mount Sinai Hospital’s social media footprint.

The Digital and Social Media Department also works closely with the Mount Sinai Health System’s nurses to celebrate their accomplishments and commitment to excellent patient care. For example, Mount Sinai’s 2014 Nurses Week social media campaign generated over 1.8 million impressions and 9,200 interactions, and included contributions from 27 nurses. Mount Sinai also launched a nursing website and blog in 2014 that provides a behind-the-scenes look at patient care through the eyes of its nurses.

Mount Sinai has created 41 digital infographics http://www.mountsinai.org/infographics, winning honors for best infographic in the Ragan Health Care PR and Marketing Awards and the APEX Awards for Publications Excellence. Mount Sinai’s infographics have generated over 90,000 shares, and have been featured on other sites including cancer.org (American Cancer Society), CBSNews.com, FoxNews.com, HealthCareCommunication.com, The Huffington Post, KatieCouric.com, MedicalDaily.com, and WebMD.com.

Mount Sinai also recently launched a state-of-the-art video studio on The Mount Sinai Hospital’s campus in order to aggressively expand its catalogue of expert and patient videos. The video studio also has direct-feed broadcast capabilities.

The Mount Sinai Health System platform currently includes: 43 social media channels, 155,000 likes and 165,000 check-ins on eight Facebook channels; 890,000 views on seven YouTube channels; 1,020,000 views on Google+, 91,000 check-ins on Foursquare; 36,000 followers on fourteen Twitter channels; and 51,000 followers on six LinkedIn channels. The Mount Sinai Health System will continue to build on this success and extend offerings in 2015, including adopting emerging digital and social media platforms, increasing employee participation on digital and social media, providing hands-on training for incoming and current employees, and establishing strong digital partnerships with community organizations.

About the Mount Sinai Health System
The Mount Sinai Health System is an integrated health system committed to providing distinguished care, conducting transformative research, and advancing biomedical education. Structured around seven member hospital campuses and a single medical school, the Health System has an extensive ambulatory network and a range of inpatient and outpatient services—from community‐based facilities to tertiary and quaternary care.

The System includes approximately 6,600 primary and specialty care physicians, 12-minority-owned free-standing ambulatory surgery centers, over 45 ambulatory practices throughout the five boroughs of New York City, Westchester, and Long Island, as well as 31 affiliated community health centers. Physicians are affiliated with the Icahn School of Medicine at Mount Sinai, which is ranked among the top 20 medical schools both in National Institutes of Health funding and by U.S. News & World Report.

For more information, visit http://www.mountsinai.org, or find Mount Sinai on Facebook, Twitter and YouTube.

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Sid Dinsay
Mount Sinai Health System
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