Tenet is all about utilizing analytical data to drive business and marketing decision making, replacing decisions based purely on gut and instinct.
New York, NY (PRWEB) December 03, 2014
Tenet Partners, a leading brand innovation and marketing consultancy that helps companies create brand value and unearth business opportunities, announced today the appointment of Glen Kushner as Executive Director of Analytics.
Kushner, who brings to Tenet more than a decade of experience driving strategic business transformation, will play a key consulting and analytics role, working directly with the company’s clients and their leadership to measure marketing efforts that drive business results and growth.
“In a competitive marketplace for Data Science, Tenet has a clear advantage for clients who want to remove the guess work, find the right data, and choose the correct metrics. Tenet’s proprietary methodologies powered by CoreBrand® Analytics’ reveals the important relationship between paid-media and brand health, tied directly to financial outcomes. What sets Tenet apart is its high-quality insights, borne out of CoreBrand® Analytics’ data base, which empower marketers to predict return on brand investments with confidence,” said Kushner.
“Tenet is all about utilizing analytical data to drive business and marketing decision-making, replacing decisions based purely on gut and instinct,” said Jim Gregory, Chairman of Tenet. “Glen truly understands this value proposition and brings with him an experience and background working with the most well-known global brands, which will greatly enhance our client services.”
With over 15 years of digital experience, Kushner has been fortunate to work on challenging assignments, introducing analytics innovation to the largest advertisers and agencies, including Procter & Gamble, Unilever, Nestlé, Visa, Ford, Audi, as well as WPP, Kantar and Publicis.
Championing the adoption of emerging platforms including big data, social and mobile, Kushner has played a pivotal role in evangelizing new technologies at Fortune 100 clients, and introducing first-of-a-kind measurement to track the return on Paid, Owned and Earned Media. Previous roles have included senior consulting positions in digital innovation at IBM Business Consulting with global responsibilities, and most recently, as VP of Business Development at LoudDoor, an audience research and targeting platform, which leverages Facebook.
Brand and marketing consultancies Brandlogic and CoreBrand, which joined forces earlier this year, recently launched the combined entity as Tenet, a brand innovation and marketing consultancy. The firm’s services include customer experience design, insights, branding, technology development, employee engagement, digital and content marketing. CoreBrand Analytics remains an integrated practice within Tenet, focusing on marketing decision support and investment return optimization by leveraging nearly 25 years of data collected on 1,000 U.S. companies.
About Tenet Partners
Formed from the merger of Brandlogic and CoreBrand, Tenet Partners is a brand innovation and marketing consultancy that helps companies create brand value and unearth business opportunities by putting customers at the center of their business strategies.