Top Performing Health System Completes Comprehensive Database Build with Influence Health

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Meridian Health Using Predict CRM Solution to Personalize the Patient Experience

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Throughout the process of selecting a CRM vendor our objectives have been to promote prevention and wellness, to better manage the health of the population and keep people out of the hospital. Ryan Younger, Director of Marketing, Meridian Health

Meridian Health, consistently rated among the top performing health systems in New Jersey for clinical quality, today announced the completion of their comprehensive customer relationship management (CRM) database. With the database complete, Meridian will be able to better understand their patients and provide a more tailored experience.

Meridian acquired Predict, Influence Health’s digital healthcare marketing solution, in April of 2014 with a mission to improve the health of their community. The organization’s goal is to continue to learn more about how patients access care – not just once – but over a continuum to treat conditions holistically.

“Throughout the process of selecting a CRM vendor and through the database build, our objectives have been to create greater awareness of our offerings across the care continuum – to promote prevention and wellness, to better manage the health of the population and keep people out of the hospital,” stated Ryan Younger, Director of Marketing, Meridian Health. “Our visions aligned with Influence Health and we value their expertise in terms of where healthcare is going. It took many team members from both organizations to get us to this point, but we are thrilled to be able to reach patients in a more personal way.”

“At Influence Health, we know that healthcare consumer expectations have been set by other industries and that individuals deserve and expect to receive messages that are unique to them and their needs,” explained Peter Kuhn, CEO, Influence Health. “We are glad to be helping Meridian Health turn their data into a powerful tool that provides them with the ability to personalize the healthcare consumer’s digital experience well beyond their visit.”

For more information on how CRM technology can help you reach patients with relevant, personalized communications, visit http://www.influencehealth.com/platform/predict or contact marketing(at)influencehealth(dot)com.

About Meridian Health
Meridian Health is a leading not-for-profit healthcare organization in New Jersey, comprised of Jersey Shore University Medical Center and K. Hovnanian Children's Hospital in Neptune, Ocean Medical Center in Brick, Riverview Medical Center in Red Bank, Southern Ocean Medical Center in Manahawkin and Bayshore Community Hospital in Holmdel. Meridian Partner Companies include home health services, skilled nursing and rehabilitation centers, ambulatory care, ambulance services, and outpatient centers.

Meridian Health has consistently been named one of FORTUNE’s "100 Best Companies to Work For" and has been the recipient of numerous state and national recognitions for patient care and nursing excellence. For more information visit http://www.meridianhealth.com.

About Influence Health
Influence Health provides the healthcare industry’s only integrated digital consumer engagement and activation platform. The Influence Health platform enables providers, employers and payers to positively influence consumer decision making and health-behaviors well beyond the physical care setting through personalized and interactive multi-channel engagement. Since 1996, the Birmingham, AL-based company has helped more than 1,100 provider organizations influence consumers in a way that is transformative to financial and quality outcomes.

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April C. Shumake, MBA
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