Monday Still Trumps Friday in Online Sales

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32% more sales for Cyber Monday than Black Friday according to new study released by 4-Tell

32% more sales on Monday than Friday for Thanksgiving 2014

4-Tell, Inc., personalization provider, announced today in a study of 105 midsized online retailers with over 1M shopping sessions, Cyber Monday is still more important than Black Friday for online retailers with 32% more sales this year.

In addition, sales for the 2014 Holiday Weekend (Thanksgiving through Monday) nearly matched the increase larger retailers experienced (see IBM Digital Analytics Benchmark Hub). The mid-market had an increase in sales of 5.3% compared to the same period last year, while larger retailers had an 8.5% increase.

70% of the mid-market’s Holiday Weekend revenue came from purchases made from a desktop computer. This year, a total of 15% mid-sized retailers’ revenue came from mobile phones, although 36% of their traffic used mobile phones to research purchases. The remaining 15% of revenue came from tablets. There was also an increase of 50% in revenue on mobile compared to 2013.

Click here to view the complete results.

Noteworthy trends:

  • For the Holiday Weekend, Monday had 31.8% more sales than Friday
  • Mobile traffic and revenue doubled from 2013
  • There was a 5.3% increase in sales for mid-sized online retailers compared to 2013
  • Although 36% of shoppers browse on their mobile phones, they continue to predominantly buy on their desktop
  • Site navigation is getting better such that shoppers are spending less time on site and spending more money as compared to last year

The mid-market online retailer is tracking the larger retailers, and one key feature helping them attain similar uplift is product recommendations. These recommendations help shoppers find the right products and influence 20% of their revenue. In addition, mobile is growing and continues to be very important to all retailers. With the rapid growth of mobile traffic, recommendations and improved navigation are critical to help shoppers find what they’re looking for on smaller screens.

About 4-Tell

4-Tell increases sales for retailers by 17% with personalized product recommendations. They are the industry’s first solution with instant integration, retailer control and guaranteed results, and is unified across all channels – web, email, mobile, ads and in-store. The 4-Tell Boost® Engine engages shoppers by analyzing shopper behavior dynamically, so recommendations change with every click a shopper makes. Set it and forget it, or further optimize with your business rules through their Boost® Dashboard. 4-Tell is driving over $150M additional sales per year with over 2B recommendations per month for its more than 200 merchants.

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Wendi Makuch
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