American Music Awards Joins Ranks of FOX Sports, Miami Heat to Jump On Pioneering Participation Platform, Bites.tv

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More High Profile Brands Jump On Pioneering Participation Platform, Bites.tv

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Publishers and brands use Bites to engage and captivate their audience, allowing them to participate in the content in an instantaneous, measurable and insightful way

Who had the most epic, shocking, emotional, and original performances at the 2014 American Music Awards? This year, the audience shared their thoughts using Bites.tv, the first social media participation platform that allows users, publishers, TV shows, events, influencers and brands to create engaging polls and trivia questions that can easily be embedded in websites and apps, and shared on Facebook and Twitter.

Throughout the event, nearly 60,000 votes were cast, capturing the sentiment of the audience as they watched key performances from today’s top artists such as Iggy Azela, Taylor Swift, Sam Smith, Lorde, One Direction and more; (Taylor Swift's was "epic," Lorde's was "shocking" and One Direction's was "emotional"). Nearly 13% of the voting audience shared their thoughts across multiple social media platforms generating hundreds of thousands of impressions.

In a beta phase for the last few months, the platform has been able to accomplish significant traction within the marketplace, accumulating more than 100 publishers, celebrities, TV shows, and brands, including Fox Sports, the Miami Heat, the Billboard Music Awards, Eat24, and VegasInsider, as well as influencers such as Justin Bieber, Usher and Ariana Grande via the Fahlo app and international TV shows like Master Chef and Big Brother.

“Publishers and brands use Bites to engage and captivate their audience, allowing them to participate in the content in an instantaneous, measurable and insightful way,” said Eyal Baumel, CEO of Bites.tv.

Recently released from beta, Bites.tv garnered 50 million impressions last month across their network, with more than 10 million questions answered to date. From polls asking, "Will Adrian Peterson ever play again for the Vikings?" to important trivia questions such as “Which President is George Clooney related to?” Bites.tv provides pathways to discovery and insightful participation.

"By participating in the content,” explains Baumel, “Our audience gets to express themselves in one click, learn more about the content, enjoy instant gratification and see what others think and feel."

Bites.tv, a Los Angeles, CA based start-up, is the first social media participation platform that provides users a deep understanding into what people know and how they feel about the content they are consuming via engaging polls and trivia questions. Recently released from beta, Bites.tv garnered 50 million impressions last month across their network, with over 10 million questions answered to date.

For more information on Bites.tv, visit http://bites.tv or contact press@bites.tv.

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Eyal Baumel
Bites.tv
646-957-7170
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