Independent Hotels and Millennials: The Missing Link?

Share Article

HotelREZ Hotels & Resorts, a leading global hotel representation company, has today launched a guide for independent hoteliers explaining how they can leverage their unique hotel qualities to target the next generation of millennial travellers.

HotelREZ Hotels & Resorts
As an independent, a hotel has both the flexibility and leverage that other bigger chain hotels sometimes don’t. They can offer millennial guests a genuine, unique one-of-a-kind experience.

A lot has been said about millennial of late. Some well known facts state millennial travellers are tech savvy, they are mobile, they expect things instantly. By 2030, this generation of travellers is expected to reach an eye-popping 78 million, surpassing baby boomers by 18 million. Recent research also shows this younger generation of travellers prefer genuine travel experiences reflecting what is unique about a destination.

Sharon Wimborne, Marketing and e-Commerce Director for HotelREZ, explains:

“Some of the key trends identified in our guide are that Millennial travellers expect high-tech facilities yes, but they also crave authentic and exciting accommodation experiences. And it’s here that independent and smaller hotels can really shine.

“Many independent and small group of hotels are still not clear on how valuable their product is to the millennial generation and how to capitalise on their natural uniqueness and appeal, which is why we compiled this guide.

“As an independent, a hotel has both the flexibility and leverage that other bigger chain hotels sometimes don’t. They can offer millennial guests a genuine, unique one-of-a-kind experience. It is normally easier to add on the high-tech facilities and services to this offering , than trying to build authenticity.”

To Download the full ‘How To Market to Millennials: a visual guide for hotels' click here.

Alternatively you can download each chapter separately:

About HotelREZ
HotelREZ was started in 2004 by Mark Lewis, an experienced hospitality industry professional and entrepreneur. Over the course of a decade the company has grown to be one of the leading hotel representation companies dedicated to marketing and connecting independent hotels with bookers worldwide. With an extensive hotel portfolio of over 400 hotels in the UK, from grand country house hotels and manors to city centre business hotels and boutique hideaways, HotelREZ is now one of the 5 biggest hotel companies in the UK, on the Global Distribution Systems.

For requests and further information you can contact us on (0)20 3598 2243 or email us on marketing(at)hotelrez(dot)net

Share article on socal media or email:

View article via:

Pdf Print

Contact Author

Ana Machado
HotelREZ Hotels & Resorts
+44 2035982243 Ext: 6540
Email >
@hotelrez
since: 03/2009
Follow >
HotelREZ
since: 09/2009
Like >
Follow us on
Visit website