Because nChannel's Connectors tie online channels to brick & mortar stores and back-end systems, retailers can maintain a more consistent brand experience across all sales channels, while delivering a better shopping experience.
Columbus, OH (PRWEB) December 10, 2014
The retail landscape is more competitive than ever – and with a Millennial generation that is 2.5 times more likely than the baby boomers to shop online, it is critical that retailers make their online business more accessible to its customers. That’s why, nChannel, the leading provider of multichannel management software that simplifies selling for retailers, today announced it has added three market-leading eCommerce platforms to its growing Connector Network, along with tips to help retailers make the most of their multichannel operations in 2015.
“nChannel is committed to providing sellers with everything they need to manage their multichannel operations in a more efficient way,” said Shilpa Marano, CMO of nChannel. “Because our Connectors tie online channels to brick & mortar stores and back-end systems, retailers can maintain a more consistent brand experience across all sales channels, while delivering a better shopping experience that includes more detailed product information, faster order delivery and real-time inventory updates.”
nChannel’s Connectors integrate with a seller’s existing systems to create a single, powerful platform that provides cross-channel efficiencies and richer, more detailed insights. The company’s new Connectors include the fastest growing eCommerce platforms in the industry - Shopify Plus, Amazon Webstore and Bigcommerce, who join Amazon, NetSuite, eBay, Magento, as well as nearly a dozen leading point-of-sale and ERP/accounting software publishers.
In addition to leveraging these online platforms, retailers should take note of how they can make the most of their multichannel operations in the year ahead. nChannel has outlined three guiding principles for 2015:
- Know yourself: Know your brand and display it proudly across all channels. If you have a passion for outdoor sports, be the expert. If you do dressy better than anyone else, flaunt it. But be consistent. Shoppers should have the same feeling and reactions to your website as they do when they step into your store.
- Know your competition: Specifically those you’re competing with online…study them and how they merchandise their products. See what they do well and do it better, see where they fail and make sure you don’t make the same mistakes. Find ways to differentiate yourself to win loyalty.
- Know your customer: Keep track of buyer preferences down to the attribute (style, color, etc.). Product recommendations can drive revenue but require business intelligence to recommend something they may actually want to buy instead of making the wrong (or even ridiculous) recommendations.
For more tips about managing the multichannel experience, visit https://www.nchannel.com/blog/.
nChannel is the leading provider of multichannel management software that simplifies selling for retailers of all sizes. nChannel provides a single, cloud-based platform that easily integrates with existing systems to help sellers improve the management of product information, streamline supply chain processes and enhance the overall shopping experience for customers. With better business intelligence and increased exposure, nChannel subscribers are improving multichannel operations resulting in new opportunities for repeat business and revenue and making them more competitive than ever before.