Union Metrics Announces New Instagram Analytics Capabilities

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Company expands its Instagram analytics offering with a new free Instagram analytics tool and an enhanced paid Instagram analytics product

Union Metrics
"What sets these updates apart is the depth of the insights we're providing for both free and paid users of our Instagram analytics."- Hayes Davis, CEO, Union Metrics

Union Metrics today announced significant updates to their existing paid Instagram analytics product, as well as the launch of a new free Instagram account checkup tool.

Available for the first time today, Union Metrics' new free Instagram account checkup allows anyone with an Instagram account to get a daily account checkup with metrics on their Instagram activity. The free report gives Instagram users insight into how their accounts perform, including:

  • The best time to post new content to receive the biggest response
  • The people who interact the most with their content to identify top fans
  • The hashtags that result in the highest engagement to reach more people
  • An account's top posts to learn what content performs well and what doesn't

The free Instagram account checkup is available to anyone with a public Instagram account starting today at http://unionmetrics.com.

The update to Union Metrics' existing Instagram analytics features a new top-level dashboard view with an insight stream that automatically highlights key trends in a user's analytics and helps them decide exactly what to do next to improve engagement. The new dashboard also includes comparisons and trend data across tracked hashtags and accounts, allowing customers to quickly see what content is trending, who's active in a particular community, and how one Instagram account or hashtag's performance compares to others.

"Since we launched our Instagram analytics earlier this year, some of the world's top brands have used it to improve their Instagram marketing strategies," said Union Metrics CEO Hayes Davis. "What sets these updates apart from other Instagram analytics on the market is the depth of the insights we're providing for both free and paid users. No other product makes it easier to understand what's working and what you should do next to create better content and reach new audiences on Instagram."

This week's release enhances Union Metrics' existing Instagram analytics product, which was launched in April 2014 and includes professional-grade Instagram monitoring and measurement for businesses. Subscriptions to Instagram analytics from Union Metrics start at $99 per month.

About Union Metrics
Union Metrics has been helping companies analyze the impact of their social media campaigns since the 2009 launch of its first product TweetReach, which provides comprehensive, real-time Twitter analytics. Union Metrics currently offers single-channel Twitter, Instagram and Tumblr analytics starting at $99 per month, along with enterprise multi-channel social media analytics starting at $500 per month. Union Metrics is based in San Francisco with an office in Austin, Texas. Visit Union Metrics at http://unionmetrics.com and @unionmetrics across social media.

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Dean Cruse
Union Metrics
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