Loyalty360 and Maritz Motivation Solutions Present: How to Drive the Only Customer Engagement That Will Matter in 2015

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Maritz Motivation Solutions webinar will focus on the changing landscape of transactional-based customer loyalty, and how to reap “attention currency” for more sustained brand loyalty.

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Cult loyalty, the kind of loyalty that creates an insatiable want through personalization and human interaction, will be a tremendously important strategy in the coming year.

On December 11, 2014 at 1 p.m. EST, Loyalty360 will host a webinar titled, “Cult Loyalty: How to Drive the Only Customer Engagement That Will Matter in 2015,” presented by Maritz Motivation Solutions.

Nowadays, virtually anything worth buying comes not only with a price tag but a combination of in-depth consumer reviews, ratings, and recommendations. Today’s consumers are turning spending spree into spending smart, carefully evaluating product and service benefits before making purchase decisions. For marketers, this means that an extra layer of skepticism is wrapped around brand choices, even among brands that have traditionally enjoyed a healthy heaping of transactional loyalty over time.

How can brands tackle the challenge of building lasting loyalty with an omniscient consumer base? According to data and solutions from Maritz Motivation Solutions, the answer lies in rethinking the legacy approach to loyalty marketing, and shifting from “mercenary loyalty” to “cult loyalty.” In this webinar, Maritz Motivation Solutions will provide explanations based in neuroscience and behavioral psychology on why this new form of “cult loyalty” is superior to others, and why it will succeed in capturing even the most empowered consumer.

The featured speakers of this webinar will be Barry Kirk, Vice President of Loyalty Strategies, Maritz Motivation Solutions; and Mary Beth McEuen, Executive Director, The Maritz Institute.

“What we’re seeing and hearing from the industry is that consumers want more than what mere transactional loyalty has to offer,” Erin Raese, President and COO, Loyalty360, said in a release. “Cult loyalty, the kind of loyalty that creates an insatiable want through personalization and human interaction, will be a tremendously important strategy in the coming year.”

Marketers are welcome to join Loyalty360 and Maritz Motivation Solutions on Dec. 11, 2014 at 1 p.m. EST to learn more about how they can create cult loyalty by implementing personalized emotional relationships with their customers. To learn more, please visit: http://loyalty360.org/conferences/event/cult-loyalty-how-to-drive-the-only-customer-engagement-that-will-matter-in

About Loyalty360

Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. With over 55,000 monthly visitors and 100,000 monthly page views to Loyalty360.org, and 200,000 followers collectively on Twitter, LinkedIn and Facebook, Loyalty360 is a prolific resource for loyalty, customer experience, and brand/customer engagement strategy.

About Maritz Motivation Solutions

The World Has Changed, and We’ve Changed With It

Maritz Motivation Solutions believes that understanding people is at the heart of success in today’s world. This people-centric approach is nothing new for us, but the way in which we’re approaching it today is.

Through our partnership with The Maritz Institute, we continuously improve our understanding of people and the multiple ways we are motivated. Our solutions are infused with the latest human science research to create better business and better lives.

We empower our clients to succeed by designing solutions that are more engaging, motivating and inspiring for the people they depend on around the world.

We’ve changed to more meaningfully connect with the people in your programs by helping them achieve their goals – and yours – through innovative solutions in: Consumer Loyalty, Employee Recognition, Sales Incentives, Channel Loyalty , Rewards Programs. Last year, we touched the lives of over 100 million people. Let us help improve your bottom line by making your people’s lives better.

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Erin Raese
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