Santa Is Calling All Kittens! National Kitten Day is Thursday, December 4th

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The 1st annual National Kitten Day celebrates the adorableness of kittens, as well as saves lives.

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There are millions of unwanted kittens in shelters across the globe. While we can’t adopt all of them, we can focus on helping to ease the problem of over-population by promoting 'adopting instead of shopping'.

National Kitten Day, presented by BLUE Naturally Fresh Cat Litter, was founded by Celebrity Pet Lifestyle Expert and Animal Welfare Advocate Colleen Paige as an adjunct holiday to her National Cat Day, in which BLUE Naturally Fresh was also the presenting sponsor.

This new holiday, expected to be uber-addictive to cat lovers, was created with the goal to not only celebrate the undeniable adorableness of kittens but more importantly to highlight the plight of homeless kittens around the globe and to help save as many as possible by giving shelters and rescues yet another social media platform to highlight the kittens in their care. As National Cat Day takes the internet by storm every year, trending #1 worldwide all day this last October 29th, National Kitten Day is sure to be the perfect addition to the twenty-something other Colleen Paige holidays that help to save animals and promote the greater good all year long.

"We are proud to once again partner with Colleen’s team for this inaugural event,” said Sean Sterner, Blue Buffalo Marketing Manager. "National Kitten Day is a unique opportunity to celebrate the boundless energy, unmatched curiosity and unconditional love that kittens provide. Blue Buffalo and BLUE Naturally Fresh share a common goal with Colleen to generate awareness for the shelters and millions of pets that need a loving home. There is no better time than the holiday season to honor this bond."

Colleen Paige said, “The team behind National Kitten Day is equally thrilled to be partnered again with such a reputable, philanthropic company and we can hardly wait to announce the winners of the 'World’s Cutest Kitten' photo contest hosted by BLUE Naturally Fresh and National Kitten Day, with the grand prize winner receiving a year of Naturally Fresh Cat Litter.”

BLUE Naturally Fresh is made from walnut shells and offers pet parents incredible odor control and long-lasting absorbency. BLUE Naturally Fresh is virtually dust-free, is low tracking and is available in a variety of formulas to suit any household needs. The National Kitten Day team believes that some of the difficult aspects of managing a litter box have played a significant role in many cats being abandoned. That makes BLUE Naturally Fresh a perfect partner, because by effectively controlling odors and lasting longer, BLUE Naturally Fresh make management of the litter box easier.

Millions of kittens are awaiting new homes. Founder Colleen Paige encourages every cat lover to adopt on December 4th, or at the very least, volunteer at or donate to their local shelter. “There are millions of unwanted kittens in shelters across the globe. While we can’t adopt all of them, we can focus on helping to ease the problem of over-population by promoting 'adopting instead of shopping' at pet stores for kittens that come from kitten mills and volunteering to clean cages and anything else your local shelter needs. We can all do a little something to help. That starts with visiting your local rescue or shelter, as if you can adopt, you're sure to find your new furry family member waiting for some much needed love to give this holiday season,” says Paige.

For more information about National Kitten Day, please visit

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Kathleen Kelly

Kathleen Kelly
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