There are bold ideas and life stories behind every business and business decision. There are people leading the way and those who are left behind. We want to make the section relevant to a much broader range of readers than a traditional business section.
Boston, Massachusetts (PRWEB) December 04, 2014
The Boston Globe today launches a new and expanded business section. Tuesday through Friday, and Sunday, the print version of Business will be a standalone section, giving it a more prominent position in the newspaper.
The new section – also on BostonGlobe.com – debuts at a time when Boston and the region is at the front-end of an unprecedented period of growth. The section will cover the power players and big-thinkers helping to make the area a national hub for innovation, as well as those struggling to raise their economic standing in a state with some of the nation’s highest housing and energy costs.
Readers can also expect more personalities, more strong-voiced writing, and more dramatic design. It’s a section that reflects the fact that people work in many different ways these days, and that jobs intersect with private lives in ways that weren’t imagined not so long ago. It’s not just about what people do for work, but how they do it, where they do it, and what they do after work. It’s about business as part of life.
“When we at the Globe think about business as a subject, it encompasses so much more than stock prices and mergers, profits and losses,” said Mark Pothier, Globe business editor. “There are bold ideas and life stories behind every business and business decision. There are people leading the way and those who are left behind. We want to make the section relevant to a much broader range of readers than a traditional business section.”
New features include:
- Bold Types: A destination for anyone interested in who’s doing what. Think of this as the Business version of the popular Names column in the Metro section, with CEOs and startup geniuses instead of movie stars.
- Talking Points: A fast-paced summary of what the time-starved business person needs to start the day – from local to national to global
- Agenda: What’s on tap for tomorrow and what might you want to attend? This could feature events like the next Federal Reserve meeting, a product giveaway or charity event.
- Workspace: Highlights trends and unusual workspaces, from the back of a bus to ultra-hip high tech offices
- Build: Covers real estate, new projects and architecture
- Double Shot: Washington-based reporter Matt Viser’s column expands from politics to focus on the coffee-drinking habits of businesspeople.
- The Download: A brisk digital dossier of someone in the business world – their social media habits, last photo taken, most-used apps and more
- Business Lunch: Everything from the hot spots to get business done to the eating habits of the power brokers
- There and Back: From commuting horror stories to favorite destinations for conferences to travel tips from airport veterans
- Shop: New stores, new trends, new products, good deals, potential scams and more
- Number of the Day: One number can say a lot
New hires include Jon Chesto, formerly managing editor of the Boston Business Journal, and Sacha Pfeiffer, formerly senior reporter and host of WBUR’s All Things Considered. Prior to joining WBUR six years ago, Pfeiffer spent a decade at the Globe, most notably as part of the Spotlight Team that won the Pulitzer Prize for reporting on the clergy abuse scandal. She will cover nonprofits, venture capital, philanthropy, and the people and motivations behind them.
The new section also includes coverage from BetaBoston.com, the source for innovation and tech news, from the latest start-ups to the newest biotechnology breakthrough. BetaBoston.com will also share and link to the expanded Globe business coverage.
The University of Massachusetts (UMass) is the section launch sponsor. “As the state’s largest university, we are always following changes and trends in the regional business landscape,” said Robert P. Connolly, UMass Vice President for Communications. “We value this expanded coverage as a member of the business community and value the opportunity to support its launch.”
The new Business section is the latest example of the Globe’s commitment to providing an unparalleled depth of information and perspective on a variety of coverage areas. Its Capital (politics) and Address (real estate) sections are the most recent examples.
The Globe’s new Business section debuts Dec. 4, 2014. All content will be available at BostonGlobe.com/Business and readers can also follow Business on Twitter at @BostonGlobe and @GlobeBiz.
About Boston Globe Media Partners, LLC
Boston Globe Media Partners, LLC provides news and information, entertainment, opinion and analysis through its multimedia properties. BGMP includes the Boston Globe, BostonGlobe.com, Boston.com, Cruxnow.com, BetaBoston.com and Globe Direct.
Mary Zanor, Elevate Communications, 617-548-1107, mzanor(at)elevatecom(dot)com, @Maryloganz