CallFire Announces International Expansion With Acquisition Of FireText

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Successful Entrepreneurial Team to Join CallFire Management

Santa Monica, Calif., December 4, 2014 – CallFire, Inc., the cloud-based text and voice platform that helps organizations communicate with their target audiences, today announced the acquisition of FireText, a UK-based company offering powerful SMS marketing tools to reach and engage with customers. The acquisition will expand CallFire into the European market and allows for a continued focus on communications platforms for both small and enterprise level businesses.

“FireText caught our eye as they’ve been successful in not only growing their company but also helping shape the market overall in the UK,” said Ron Burr, CEO of CallFire. “This acquisition is an important move for CallFire as it marks our expansion into the international marketplace with a highly successful brand already known among UK-based businesses of all sizes. With a product that aligns well with the CallFire suite of products and a skilled management team, we believe that the similarities across both organizations will make this a seamless cultural fit.”

FireText has developed a unique method of tracking customer response and conversion from SMS messages, which CallFire intends to leverage and make available to all customers, both in the U.S. and abroad. FireText has successful integrations with a large range of companies, including Eventbrite, Constant Contact, and Zendesk. The platform has been designed with usability as the core focus, allowing customers to easily send, schedule, and manage their SMS campaigns with ease. Owner-managed, corporate, government, and healthcare enterprises alike use FireText daily to manage their customer communications. Additionally, CallFire will now have the capability to service multi-national brands who have the need to message constituents on both the North American and European continents.

“Joining the CallFire family of brands will allow us to tap into the expertise of a seasoned executive team, as well as leverage increased tech and marketing resources,” said James Huff, Director and Co-Founder, FireText. “The synergies created by joining our organizations will allow us to service an entire European community seeking to tap the power of SMS marketing.”

Founded in 2010, FireText has been led by a passionate team of executives who have been recognized for their entrepreneurial spirit by the Cornwall Business Awards, Business Insider and HUB.

About CallFire
CallFire provides phone and text services to help organizations of all sizes efficiently communicate with customers, prospects and other constituents through its CallFire and EzTexting brands. The CallFire self-serve platform is intuitive enough for the smallest organization or startup, while also robust enough for the Fortune 500. Over 200,000 customers have relied on CallFire since 2006. For more information, visit http://www.callfire.com.

About FireText
FireText is a leading provider of SMS marketing in the UK. Their powerful web-based platform was launched in 2010 to offer the most powerful text marketing platform for businesses of all sizes. The brilliantly simple-yet-powerful online platform allows you to send & schedule SMS text messages within seconds. Messages can be individually personalized with a click of a button. Links (URLs) can be tracked using the intelligent text tracking tool and full delivery reports can be instantly viewed and downloaded. Contacts can be uploaded and managed with ease or pulled via API directly from 3rd party software. For more information, visit http://www.firetext.co.uk.

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