WideOrbit and TubeMogul Partner on Industry-First Programmatic Platform for Buying TV and Digital Video Ads

Share Article

Exclusive agreement allows brands and agencies to buy Nielsen-rated TV audiences directly from TubeMogul through the WO Programmatic – TV online marketplace

News Image
Audiences from major broadcasters including The E.W. Scripps Company and Raycom Media are available for purchase at launch through the platform.

WideOrbit Inc., the leading provider of advertising management software for media companies, is pleased to announce an exclusive partnership with TubeMogul, a leading enterprise software company for digital branding, to deliver an industry-first programmatic solution for brands and agencies to purchase broadcast television and digital video advertising from a single platform.

The joint solution matches advertiser demand from TubeMogul’s platform with broadcaster and network inventory from WideOrbit’s WO Programmatic – TV online marketplace. Over 75% of United States TV stations manage their advertising operations with WideOrbit software, with audiences from major broadcasters including The E.W. Scripps Company and Raycom Media available for purchase at launch via WO Programmatic – TV.

Under the terms of the agreement, WideOrbit will be TubeMogul’s single and exclusive source of local broadcast advertising inventory. Concurrently, TubeMogul will be the exclusive programmatic platform permitted to purchase inventory through WideOrbit’s ad exchange, WO Programmatic – TV, through March 31, 2015.

“TV ads have been purchased with the same slow manual processes since the Mad Men era. Today’s announcement represents a tipping point in the history of television, the moment when advertisers can buy across every screen with software,” said Brett Wilson, co-Founder and Chief Executive Officer, TubeMogul. “It was only natural to partner with WideOrbit, the world’s top supplier of programmatic television advertising inventory. WideOrbit’s diverse customer base of digital and traditional media partners adds massive reach and impact to our clientele of brands and agencies.”

“There are many ways buyers want to buy programmatically, but TubeMogul stood out as the perfect partner because of its strict focus on the buy-side and dedication to the medium of video. Its recent investments in television audience buying capabilities, including the integration of Nielsen-verified reporting, made the choice even simpler,” said Eric R. Mathewson, Founder and Chief Executive Officer, WideOrbit. “This partnership will undoubtedly provide great value to stations that employ WO Programmatic – TV to access new revenue opportunities.”

Mathewson continued, “WideOrbit remains a sell-side programmatic solution representing the needs of broadcasters and networks. TubeMogul’s 100% commitment to the demand-side perfectly corresponds with the needs of our sell-side clients.”

About WideOrbit
WideOrbit (http://www.wideorbit.com) is the leader in premium broadcast technology and the largest sell-side processer of premium advertising in the world, covering the broadest assortment of media. WideOrbit is committed to helping media companies manage their advertising business more efficiently and profitably, from proposal to receipt of cash, across all media platforms via any sales method, from direct sold to programmatic. WideOrbit software manages more than $30 billion dollars in annual ad spending. WideOrbit has been providing trusted solutions to the media industry since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,900 Television stations, Radio stations and Media Networks around the globe use WideOrbit Traffic software and another 3,200+ stations operate on WideOrbit Radio Automation platforms. Clients include: Bell Media (Canada), Canal+ (France), Corus Entertainment (Canada), DirecTV, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, NBCUniversal, Orange (France), Rogers Communications (Canada), Scripps Television Group, Time Inc., Tribune, Yankee Entertainment Sports, Univision, Viacom and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Seattle; Denver; Dallas; Vancouver, WA; Birmingham, AL; Agawam, MA; London, UK: Paris, France; and Gothenburg, Sweden.

About TubeMogul
TubeMogul is an enterprise software company for digital branding. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their digital video advertising spend and to achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in New York, London, Singapore, Tokyo, Sydney, Toronto and offices across the United States.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Shawn Roberts
Follow >
Like >
Visit website