Peugeot 208 Gti 30th - The Legend Returns After 30 Years

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To commemorate 30 years of the Peugeot GTi, a new TV commercial has been produced that incorporates some of the footage used in the original 205 GTi advert from 1984.

Peugeot 208 GTi 30th
The Peugeot 208 GTi 30th anniversary Limited Edition: the most radical GTi from Peugeot Sport

•    The Peugeot 208 GTi 30th plays the leading role in “The legend returns” on show from 1st October on YouTube.

  •     This realistic 3D photo film revisits one of Peugeot’s most emblematic advertising films, ‘The bombardier’ created by Gérard Pires (Taxi, Sky Fighters) in 1984 for the 205 GTi.
  •     Staged in the style of a blockbuster, the launch of “The legend returns” is accompanied by the provision of digital content on social networks.
  •     New TV commercial launches on 1st October to celebrate 30th anniversary of Peugeot GTi

To commemorate 30 years of the Peugeot GTi, a new TV commercial has been produced that incorporates some of the footage used in the original 205 GTi advert from 1984. To see the new commercial, click on this link: https://www.youtube.com/watch?v=9zTheyLIvRc

A technical feat
To combine the cinematography techniques of 30 years ago with the best of current 3D animation, and to do it in a completely seamless way, to create a spectacle appropriate to the sporty nature of the Peugeot 208 GTi 30th was the challenge entrusted to the production company WIZZ Design. This challenge, taken up by Andy’s (multiple award winning 3D creators and famous for their animations ‘The Crew’ and ‘ZombiU’ created for Ubisoft), was a true technical feat.

The initial few seconds of the spot are taken from a film from the eighties, with no alteration: to do this it was necessary to find the original film reel and then digitise it. The legendary idea with the Peugeot 205 GTi and the bombardier has been reworked while observing the framing of the film of the time. Each element (bombardier, Peugeot 205 GTi and 208 GTi 30th) has been modelled in 3D to allow the animation of the vehicles and the transition from the original 4/3 format to the current 16/9 format to be managed.

For the enjoyment of GTi and Peugeot fan communities
Since 17 September the GTi communities, Peugeot fans and prospective customers have been discovering exclusive ‘teaser’ content on the social networks (FaceBook, YouTube, Instagram, Twitter and Google+).

After the launch of the film, original content, such as making of, bonus scenes, film posters, Vine videos… will add to the experience around the film. A Tumblr created for the occasion will group all this content together, as well as other exclusive features.

The hashtags #GTiLegend and #Peugeot208GTi30TH will bring together the discussions and impressions of the public.

The details about the Peugeot 208 GTi 30th anniversary Limited Edition: the most radical GTi from Peugeot Sport are covered in a separate Press Release. Peugeot presents the 208 GTi 30th to the public at the 2014 Paris Motor Show, with deliveries starting from November 2014. 30 years after the 205 GTi, Peugeot reinterprets the legend in a more radical version of the sporty 208 GTi. The 208 GTi 30th delivers more intense driving sensations with its new Euro 6 1.6-litre THP petrol engine developing 208 hp and torque increased to 300Nm. It is mated to a six-speed manual gearbox, a Torsen limited slip differential and specific suspension and steering settings, for exceptional traction and effectiveness. Its sporty and assertive temperament can also be seen in its stance and look, in particular by its two-material livery, separated by a ‘Coupe Franche’ (straight-cut separation line).

About Peugeot
The Peugeot brand can trace its roots back to 1810. It was in 1889 that it began producing automobiles, thus in 2014 it celebrates 125 years of vehicle production with over 60 million sold. Demonstrated through its brand signature ‘Motion & Emotion’, Peugeot is present in 160 countries, has 10,000 franchised dealers, and is recognised for the quality and design excellence of its products.

In 2013 Peugeot sold 1.5m vehicles worldwide and is represented in the majority of markets around the world with a strategy to continuously move the brand up-market. Its weighted average CO2 emissions are just 111.1g/km.

The UK is Peugeot’s third largest market. The brand has a reinvigorated range of high quality products and services that provide and combine a refined design with great attention to detail, and a unique driving experience delivering the satisfaction and emotion identifiable with every Peugeot product.

Peugeot Press Contacts
Andrew Didlick, Communications Director
T: +44 (0)2476 884309 / M: +44 (0) 7836 362859 / E: Andrew.didlick(AT)peugeot.com

Kevin Jones, Public Relations Manager
T: +44 (0)2476 884215 / M: +44 (0)7880 786596 / E: kevin.jones(AT)peugeot.com

Steven Fahey, Public Relations Manager
T: +44 (0)2476 884216 / M: +44 (0) 7748 704219 / E: steven.fahey(AT)peugeot.com

Craig Morrow, Press Fleet Coordinator
T: +44 (0)2476 884261 / M: +44 (0)7747 764745 / E: craig.morrow(AT)peugeot.com

Janet Brace, Press Office Coordinator
T: +44 (0)2476 884257 / M: +44 (0)7798 607896 / E: janet.brace(AT)peugeot.com

For high-resolution downloadable images of the Peugeot product range, information and news stories, log onto the Peugeot Press website: http://www.peugeotpress.co.uk (Newspress passwords apply) Company websites: http://www.peugeot.co.uk, Mu by Peugeot: http://www.mu.peugeot.co.uk, Rapport Apple App

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Janet Brace
Peugeot
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